Introduction:
Interviews have become a common place in journalism due to their power, influence, and medium of communication. They provide journalists with unique opportunities to gather information, gain insights, and share perspectives on various topics of interest. The significance of interviews in journalism can be attributed to several key factors.

Power:
Interviews hold a significant amount of power and impact in journalism. They provide a platform for journalists to engage with individuals who possess expertise, authority, or unique experiences in specific fields. By interviewing such individuals, journalists can tap into their knowledge and insights, allowing them to present a more comprehensive and well-rounded perspective on a given subject. This power of interviews lies in their ability to shape public opinion, influence decision-making processes, and bring important issues to light.

Influence:
Interviews have the potential to influence public discourse and shape public opinion. When prominent figures or experts are interviewed, their statements and viewpoints carry weight and can significantly impact the way people perceive certain topics. Through interviews, journalists can engage in meaningful conversations, challenge assumptions, and present alternative viewpoints. This can lead to a more informed and engaged audience, allowing for a more robust and diverse public discourse.

Medium of Communication:
Interviews serve as a powerful medium of communication in journalism. They provide a dynamic and interactive platform for journalists to ask questions and elicit responses from their interviewees. This allows for a direct exchange of ideas, opinions, and information, creating a more engaging and impactful journalistic experience. Interviews can be conducted in various formats, such as face-to-face conversations, telephone interviews, or even online platforms, enabling journalists to reach a wider audience and disseminate information effectively.

Conclusion:
In conclusion, interviews have become a common place in journalism due to their power, influence, and medium of communication. They enable journalists to access valuable insights, challenge established narratives, and present diverse perspectives. By harnessing the power of interviews, journalists can contribute to a more informed and engaged society, ultimately fulfilling the core purpose of journalism - to provide accurate and reliable information to the public.