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Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?
Assertion (A): Marketing management is the marketing concept in action.
Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.
- a)(A) is true, but (R) is false.
- b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).
- c)Both (A) and (R) are true, and (R) is the correct explanation of (A).
- d)(A) is false, but (R) is true.
Correct answer is option 'C'. Can you explain this answer?
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Direction: In the questions given below are two statements labelled as...
The correct answer is Option 3: Both (A) and (R) are true, and (R) is the correct explanation of (A). The marketing concept is based on the idea that a business should focus on customer satisfaction and strive to meet the needs and wants of customers. Marketing management involves the planning, organising, directing and controlling of all marketing activities in order to achieve maximum customer satisfaction and the desired objectives of the organisation. Therefore, marketing management is the marketing concept in action.
Most Upvoted Answer
Direction: In the questions given below are two statements labelled as...
Assertion (A): Marketing management is the marketing concept in action.
Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.
The correct answer is option 'C' - Both (A) and (R) are true, and (R) is the correct explanation of (A).
Explanation:
Marketing Concept: The marketing concept is a philosophy that focuses on identifying and satisfying the needs and wants of customers. It emphasizes customer orientation, integrated marketing efforts, and long-term profitability. The marketing concept is based on the understanding that a company's success depends on meeting customer needs effectively and efficiently.
Marketing Management: Marketing management involves the process of planning, organizing, directing, and controlling marketing activities to achieve organizational goals. It is the art and science of choosing target markets, creating and maintaining customer relationships, and satisfying customer needs profitably.
Explanation of Assertion (A): Marketing management is the marketing concept in action because it is the practical application of the marketing concept. Marketing management takes the principles and strategies derived from the marketing concept and applies them to real-world scenarios. It involves implementing marketing strategies, analyzing market trends, identifying target markets, developing marketing plans, and executing marketing campaigns to meet customer needs and achieve organizational objectives. Therefore, Assertion (A) is true.
Explanation of Reason (R): Marketing management involves planning, organizing, directing, and controlling all marketing activities. Planning involves setting marketing objectives, identifying target markets, and developing marketing strategies. Organizing involves allocating resources, designing marketing structures, and coordinating marketing efforts. Directing involves leading and motivating marketing teams to implement marketing plans. Controlling involves monitoring marketing performance, evaluating results, and making necessary adjustments. The reason provided correctly describes the different aspects of marketing management. Therefore, Reason (R) is true.
Explanation of the Correct Answer: Both Assertion (A) and Reason (R) are true. Marketing management is indeed the marketing concept in action, and it involves planning, organizing, directing, and controlling marketing activities. The reason correctly explains why marketing management is the practical application of the marketing concept. Hence, option 'C' is the correct answer.
Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.
The correct answer is option 'C' - Both (A) and (R) are true, and (R) is the correct explanation of (A).
Explanation:
Marketing Concept: The marketing concept is a philosophy that focuses on identifying and satisfying the needs and wants of customers. It emphasizes customer orientation, integrated marketing efforts, and long-term profitability. The marketing concept is based on the understanding that a company's success depends on meeting customer needs effectively and efficiently.
Marketing Management: Marketing management involves the process of planning, organizing, directing, and controlling marketing activities to achieve organizational goals. It is the art and science of choosing target markets, creating and maintaining customer relationships, and satisfying customer needs profitably.
Explanation of Assertion (A): Marketing management is the marketing concept in action because it is the practical application of the marketing concept. Marketing management takes the principles and strategies derived from the marketing concept and applies them to real-world scenarios. It involves implementing marketing strategies, analyzing market trends, identifying target markets, developing marketing plans, and executing marketing campaigns to meet customer needs and achieve organizational objectives. Therefore, Assertion (A) is true.
Explanation of Reason (R): Marketing management involves planning, organizing, directing, and controlling all marketing activities. Planning involves setting marketing objectives, identifying target markets, and developing marketing strategies. Organizing involves allocating resources, designing marketing structures, and coordinating marketing efforts. Directing involves leading and motivating marketing teams to implement marketing plans. Controlling involves monitoring marketing performance, evaluating results, and making necessary adjustments. The reason provided correctly describes the different aspects of marketing management. Therefore, Reason (R) is true.
Explanation of the Correct Answer: Both Assertion (A) and Reason (R) are true. Marketing management is indeed the marketing concept in action, and it involves planning, organizing, directing, and controlling marketing activities. The reason correctly explains why marketing management is the practical application of the marketing concept. Hence, option 'C' is the correct answer.
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Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer?
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Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer?.
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer?.
Solutions for Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer? in English & in Hindi are available as part of our courses for Commerce.
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Here you can find the meaning of Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of
Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer?, a detailed solution for Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer? has been provided alongside types of Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer? theory, EduRev gives you an
ample number of questions to practice Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Marketing management is the marketing concept in action.Reason (R): Marketing management involves planning, organising, directing and controlling of all marketing activities.a)(A) is true, but (R) is false.b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)Both (A) and (R) are true, and (R) is the correct explanation of (A).d)(A) is false, but (R) is true.Correct answer is option 'C'. Can you explain this answer? tests, examples and also practice Commerce tests.
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