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Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?
Assertion (A): Selling is the heart of marketing.
Reason (R): Marketing is wider in scope than selling.
  • a)
    Both (A) and (R) are true, and (R) is the correct explanation of (A).
  • b)
    Both (A) and (R) are true, but (R) is not the correct explanation of (A).
  • c)
    (A) is true, but (R) is false.
  • d)
    (A) is false, but (R) is true.
Correct answer is option 'A'. Can you explain this answer?
Verified Answer
Direction: In the questions given below are two statements labelled a...
Marketing is wider in scope than selling. Selling is a part of marketing. Marketing includes not only selling but also other activities such as Market research, product planning and development etc. Therefore marketing is a wider term because it starts before selling and continues after the selling has been done.
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Most Upvoted Answer
Direction: In the questions given below are two statements labelled a...
Assertion (A): Selling is the heart of marketing.
Reason (R): Marketing is wider in scope than selling.

The correct answer is option 'A' - Both (A) and (R) are true, and (R) is the correct explanation of (A).

Explanation:
Introduction:
Marketing and selling are two closely related activities in the field of business. While selling is a part of marketing, marketing is a broader concept that encompasses various activities such as product development, pricing, promotion, and distribution. Let's analyze the assertion and reason given in the question and understand their relationship.

Assertion (A): Selling is the heart of marketing.
Marketing involves a range of activities aimed at satisfying customer needs and wants. One of the crucial elements of marketing is selling, which involves the exchange of goods or services for money. Selling plays a vital role in generating revenue for businesses and directly contributes to their success. Without effective selling techniques, businesses may struggle to generate sales and achieve their objectives. Therefore, it can be said that selling is indeed the heart of marketing.

Reason (R): Marketing is wider in scope than selling.
While selling is an essential component of marketing, it is not the only aspect. Marketing encompasses a broader scope that includes identifying customer needs, developing products or services to meet those needs, setting appropriate prices, promoting products or services, and ensuring efficient distribution. Marketing involves market research, strategic planning, branding, advertising, and customer relationship management, among other activities. Selling is just one of the many activities that fall under the umbrella of marketing. Therefore, the reason provided is valid and supports the assertion.

Conclusion:
In conclusion, both the assertion and reason are true, and the reason correctly explains why selling is considered the heart of marketing. As marketing encompasses a wider range of activities beyond selling, it is evident that selling alone cannot represent the entirety of marketing.
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Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Selling is the heart of marketing.Reason (R): Marketing is wider in scope than selling.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'A'. Can you explain this answer?
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Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Selling is the heart of marketing.Reason (R): Marketing is wider in scope than selling.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'A'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Selling is the heart of marketing.Reason (R): Marketing is wider in scope than selling.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'A'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct?Assertion (A): Selling is the heart of marketing.Reason (R): Marketing is wider in scope than selling.a)Both (A) and (R) are true, and (R) is the correct explanation of (A).b)Both (A) and (R) are true, but (R) is not the correct explanation of (A).c)(A) is true, but (R) is false.d)(A) is false, but (R) is true.Correct answer is option 'A'. Can you explain this answer?.
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