Analytical planning is the correct answer.

Analytical planning is the process of carefully analyzing and evaluating various factors to make informed decisions and develop effective strategies. It involves breaking down complex problems into smaller components and systematically analyzing each aspect to gain a comprehensive understanding.

Identifying the product or service features, design, and the resources that will be needed is a crucial step in the analytical planning process. This helps in determining the feasibility and viability of the product or service and ensures that the necessary resources are allocated appropriately.

Let's break down the key components of this process:

1. Identifying product or service features: This involves determining the unique selling points or features of the product or service. It includes understanding the target market, customer needs, and preferences. By identifying these features, businesses can differentiate themselves from competitors and attract customers.

2. Design: Once the features are identified, the design process begins. This involves creating a blueprint or plan for the product or service. The design includes aspects such as functionality, aesthetics, user experience, and technical specifications. The design process ensures that the product or service meets the desired standards and requirements.

3. Identifying resources: This step involves assessing the resources required to bring the product or service to market. Resources can include financial capital, human resources, technology, equipment, and raw materials. By identifying the necessary resources, businesses can plan and allocate resources effectively, minimizing waste and maximizing efficiency.

Analytical planning plays a crucial role in the success of any business venture. It helps in identifying potential risks, evaluating market opportunities, and making informed decisions. By carefully analyzing product/service features, design, and resource requirements, businesses can develop comprehensive strategies that align with their goals and objectives.