Marketing management notes in kannada?
However, I can provide a general explanation of marketing management.
Marketing Management is the process of planning, organizing, implementing, and controlling marketing activities to achieve organizational goals. It involves analyzing customer needs, developing marketing strategies, implementing marketing tactics, and measuring results.
Marketing management includes various processes such as market research, product development, pricing, promotion, and distribution. The main goal of marketing management is to create customer value and build strong customer relationships.
Market Segmentation is a crucial aspect of marketing management, where the market is divided into different groups based on similar characteristics such as demographics, psychographics, and behavior. This helps in targeting specific customer groups with customized marketing messages and offers.
Product development involves creating and designing new products or improving existing ones to meet customer needs and preferences. Pricing involves determining the price of products or services based on market demand, competition, and other factors.
Promotion involves advertising, sales promotions, personal selling, and public relations activities to create awareness and generate interest in the product. Distribution involves the process of making the product available to the customer through various channels such as wholesalers, retailers, and online platforms.
Marketing management is a dynamic and constantly evolving field, and it requires a deep understanding of customer behavior, market trends, and technological advancements. Effective marketing management can help organizations achieve their goals and create a strong brand image in the market.
Marketing management notes in kannada?
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