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Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.
Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in the embattled media industry would have felt relieved and uneasy at the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.
Still, it is difficult not to feel uncomfortable about Facebook’s growing clout as a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they had accessed news on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long ago ceded control of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.
Q. Which of the following is the synonym of the word “embattled”?
  • a)
    Compare
  • b)
    Highest
  • c)
    Calm
  • d)
    Fortified
  • e)
    Relevant
Correct answer is option 'D'. Can you explain this answer?
Most Upvoted Answer
Directions: Read the following passage carefully and answer the questi...
Synonym of "embattled":

Definition:
Embattled means involved in a conflict or struggle, often used to describe someone or something facing difficulties or challenges.

Synonym:
- Fortified

Explanation:
- The term "embattled" is synonymous with "fortified" as both words suggest being engaged in a struggle or facing challenges.
- In this context, the media industry is described as embattled, indicating that it is currently facing difficulties and uncertainties.
- Therefore, a suitable synonym for "embattled" in this context would be "fortified," implying a state of being prepared or strengthened in the face of adversity.
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Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer?
Question Description
Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer? for Banking Exams 2024 is part of Banking Exams preparation. The Question and answers have been prepared according to the Banking Exams exam syllabus. Information about Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for Banking Exams 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer?.
Solutions for Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer? in English & in Hindi are available as part of our courses for Banking Exams. Download more important topics, notes, lectures and mock test series for Banking Exams Exam by signing up for free.
Here you can find the meaning of Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer?, a detailed solution for Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer? has been provided alongside types of Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?a)Compareb)Highestc)Calmd)Fortifiede)RelevantCorrect answer is option 'D'. Can you explain this answer? tests, examples and also practice Banking Exams tests.
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