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Directions: relate to the following article:Pick up a glossy magazine or newspaper supplement and there will almost certainly be at least one double page spread that looks like a regular editorial page but is headed up either 'promotion' or 'advertisement'. These hybrids - unattractively but aptly called advertorials -are being used with increasing frequency by a growing number of companies. Traditionally the preserve of high-technology clients with a complicated message to get across to potential customers, the use of this technique has now spread to sectors like financial services, alcohol and automobiles.One major reason why marketing departments are becoming more receptive to ideas for advertorials is that publishers are pursuing them more aggressively at a time of shrinking ad budgets, while they are being treated far more professionally in a bid to persuade clients that this is a creative opportunity to spread their message to their target audiences. Pouring more imagination into them allied with raising production standards has also been a means whereby the commercial executives of magazines and newspapers can try to convince sceptical editors who strongly disapprove of blurring the advertising / editorial line of their worth.What advertorials are about is control - controlling the message in an editorial format. Positive editorial coverage of a company and / or its products in credible publications is the best publicity any company can hope for, but often proves elusive. A successful advertorial can pinpoint the way the company delivers its message to the heart of its target audience. High technology was one of the main sources of early advertorials - unsurprisingly, the products are complex and need to be explained with some technical detail to get the story across. That is not so easy with traditional advertising.Advertorials can also to some degree circumvent journalistic indifference to what a company is doing because editorial coverage has already been so extensive. For example, in the case of a company like Compaq, whose swift growth in the computer market attracted many inches of editorial space, that very success can lead to journalists wondering how they can write something different about Compaq. There can be diminishing returns from an editorial point of view. So advertorials let the company present things editorially but with bought space. While they should be strongly labelled, information is being given to readers in a format that looks familiar.Q. The passage DOES NOT discussa)attitude of journalists towards advertisingb)advertorials and the publishing industryc)use of advertorials in industriesd)impact of new technologies on advertorialse)None of theseCorrect answer is option 'A'. Can you explain this answer? for CAT 2024 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Directions: relate to the following article:Pick up a glossy magazine or newspaper supplement and there will almost certainly be at least one double page spread that looks like a regular editorial page but is headed up either 'promotion' or 'advertisement'. These hybrids - unattractively but aptly called advertorials -are being used with increasing frequency by a growing number of companies. Traditionally the preserve of high-technology clients with a complicated message to get across to potential customers, the use of this technique has now spread to sectors like financial services, alcohol and automobiles.One major reason why marketing departments are becoming more receptive to ideas for advertorials is that publishers are pursuing them more aggressively at a time of shrinking ad budgets, while they are being treated far more professionally in a bid to persuade clients that this is a creative opportunity to spread their message to their target audiences. Pouring more imagination into them allied with raising production standards has also been a means whereby the commercial executives of magazines and newspapers can try to convince sceptical editors who strongly disapprove of blurring the advertising / editorial line of their worth.What advertorials are about is control - controlling the message in an editorial format. Positive editorial coverage of a company and / or its products in credible publications is the best publicity any company can hope for, but often proves elusive. A successful advertorial can pinpoint the way the company delivers its message to the heart of its target audience. High technology was one of the main sources of early advertorials - unsurprisingly, the products are complex and need to be explained with some technical detail to get the story across. That is not so easy with traditional advertising.Advertorials can also to some degree circumvent journalistic indifference to what a company is doing because editorial coverage has already been so extensive. For example, in the case of a company like Compaq, whose swift growth in the computer market attracted many inches of editorial space, that very success can lead to journalists wondering how they can write something different about Compaq. There can be diminishing returns from an editorial point of view. So advertorials let the company present things editorially but with bought space. While they should be strongly labelled, information is being given to readers in a format that looks familiar.Q. The passage DOES NOT discussa)attitude of journalists towards advertisingb)advertorials and the publishing industryc)use of advertorials in industriesd)impact of new technologies on advertorialse)None of theseCorrect answer is option 'A'. Can you explain this answer? covers all topics & solutions for CAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Directions: relate to the following article:Pick up a glossy magazine or newspaper supplement and there will almost certainly be at least one double page spread that looks like a regular editorial page but is headed up either 'promotion' or 'advertisement'. These hybrids - unattractively but aptly called advertorials -are being used with increasing frequency by a growing number of companies. Traditionally the preserve of high-technology clients with a complicated message to get across to potential customers, the use of this technique has now spread to sectors like financial services, alcohol and automobiles.One major reason why marketing departments are becoming more receptive to ideas for advertorials is that publishers are pursuing them more aggressively at a time of shrinking ad budgets, while they are being treated far more professionally in a bid to persuade clients that this is a creative opportunity to spread their message to their target audiences. Pouring more imagination into them allied with raising production standards has also been a means whereby the commercial executives of magazines and newspapers can try to convince sceptical editors who strongly disapprove of blurring the advertising / editorial line of their worth.What advertorials are about is control - controlling the message in an editorial format. Positive editorial coverage of a company and / or its products in credible publications is the best publicity any company can hope for, but often proves elusive. A successful advertorial can pinpoint the way the company delivers its message to the heart of its target audience. High technology was one of the main sources of early advertorials - unsurprisingly, the products are complex and need to be explained with some technical detail to get the story across. That is not so easy with traditional advertising.Advertorials can also to some degree circumvent journalistic indifference to what a company is doing because editorial coverage has already been so extensive. For example, in the case of a company like Compaq, whose swift growth in the computer market attracted many inches of editorial space, that very success can lead to journalists wondering how they can write something different about Compaq. There can be diminishing returns from an editorial point of view. So advertorials let the company present things editorially but with bought space. While they should be strongly labelled, information is being given to readers in a format that looks familiar.Q. The passage DOES NOT discussa)attitude of journalists towards advertisingb)advertorials and the publishing industryc)use of advertorials in industriesd)impact of new technologies on advertorialse)None of theseCorrect answer is option 'A'. Can you explain this answer?.

Solutions for Directions: relate to the following article:Pick up a glossy magazine or newspaper supplement and there will almost certainly be at least one double page spread that looks like a regular editorial page but is headed up either 'promotion' or 'advertisement'. These hybrids - unattractively but aptly called advertorials -are being used with increasing frequency by a growing number of companies. Traditionally the preserve of high-technology clients with a complicated message to get across to potential customers, the use of this technique has now spread to sectors like financial services, alcohol and automobiles.One major reason why marketing departments are becoming more receptive to ideas for advertorials is that publishers are pursuing them more aggressively at a time of shrinking ad budgets, while they are being treated far more professionally in a bid to persuade clients that this is a creative opportunity to spread their message to their target audiences. Pouring more imagination into them allied with raising production standards has also been a means whereby the commercial executives of magazines and newspapers can try to convince sceptical editors who strongly disapprove of blurring the advertising / editorial line of their worth.What advertorials are about is control - controlling the message in an editorial format. Positive editorial coverage of a company and / or its products in credible publications is the best publicity any company can hope for, but often proves elusive. A successful advertorial can pinpoint the way the company delivers its message to the heart of its target audience. High technology was one of the main sources of early advertorials - unsurprisingly, the products are complex and need to be explained with some technical detail to get the story across. That is not so easy with traditional advertising.Advertorials can also to some degree circumvent journalistic indifference to what a company is doing because editorial coverage has already been so extensive. For example, in the case of a company like Compaq, whose swift growth in the computer market attracted many inches of editorial space, that very success can lead to journalists wondering how they can write something different about Compaq. There can be diminishing returns from an editorial point of view. So advertorials let the company present things editorially but with bought space. While they should be strongly labelled, information is being given to readers in a format that looks familiar.Q. The passage DOES NOT discussa)attitude of journalists towards advertisingb)advertorials and the publishing industryc)use of advertorials in industriesd)impact of new technologies on advertorialse)None of theseCorrect answer is option 'A'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.

Here you can find the meaning of Directions: relate to the following article:Pick up a glossy magazine or newspaper supplement and there will almost certainly be at least one double page spread that looks like a regular editorial page but is headed up either 'promotion' or 'advertisement'. These hybrids - unattractively but aptly called advertorials -are being used with increasing frequency by a growing number of companies. Traditionally the preserve of high-technology clients with a complicated message to get across to potential customers, the use of this technique has now spread to sectors like financial services, alcohol and automobiles.One major reason why marketing departments are becoming more receptive to ideas for advertorials is that publishers are pursuing them more aggressively at a time of shrinking ad budgets, while they are being treated far more professionally in a bid to persuade clients that this is a creative opportunity to spread their message to their target audiences. Pouring more imagination into them allied with raising production standards has also been a means whereby the commercial executives of magazines and newspapers can try to convince sceptical editors who strongly disapprove of blurring the advertising / editorial line of their worth.What advertorials are about is control - controlling the message in an editorial format. Positive editorial coverage of a company and / or its products in credible publications is the best publicity any company can hope for, but often proves elusive. A successful advertorial can pinpoint the way the company delivers its message to the heart of its target audience. High technology was one of the main sources of early advertorials - unsurprisingly, the products are complex and need to be explained with some technical detail to get the story across. That is not so easy with traditional advertising.Advertorials can also to some degree circumvent journalistic indifference to what a company is doing because editorial coverage has already been so extensive. For example, in the case of a company like Compaq, whose swift growth in the computer market attracted many inches of editorial space, that very success can lead to journalists wondering how they can write something different about Compaq. There can be diminishing returns from an editorial point of view. So advertorials let the company present things editorially but with bought space. While they should be strongly labelled, information is being given to readers in a format that looks familiar.Q. The passage DOES NOT discussa)attitude of journalists towards advertisingb)advertorials and the publishing industryc)use of advertorials in industriesd)impact of new technologies on advertorialse)None of theseCorrect answer is option 'A'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Directions: relate to the following article:Pick up a glossy magazine or newspaper supplement and there will almost certainly be at least one double page spread that looks like a regular editorial page but is headed up either 'promotion' or 'advertisement'. These hybrids - unattractively but aptly called advertorials -are being used with increasing frequency by a growing number of companies. Traditionally the preserve of high-technology clients with a complicated message to get across to potential customers, the use of this technique has now spread to sectors like financial services, alcohol and automobiles.One major reason why marketing departments are becoming more receptive to ideas for advertorials is that publishers are pursuing them more aggressively at a time of shrinking ad budgets, while they are being treated far more professionally in a bid to persuade clients that this is a creative opportunity to spread their message to their target audiences. Pouring more imagination into them allied with raising production standards has also been a means whereby the commercial executives of magazines and newspapers can try to convince sceptical editors who strongly disapprove of blurring the advertising / editorial line of their worth.What advertorials are about is control - controlling the message in an editorial format. Positive editorial coverage of a company and / or its products in credible publications is the best publicity any company can hope for, but often proves elusive. A successful advertorial can pinpoint the way the company delivers its message to the heart of its target audience. High technology was one of the main sources of early advertorials - unsurprisingly, the products are complex and need to be explained with some technical detail to get the story across. That is not so easy with traditional advertising.Advertorials can also to some degree circumvent journalistic indifference to what a company is doing because editorial coverage has already been so extensive. For example, in the case of a company like Compaq, whose swift growth in the computer market attracted many inches of editorial space, that very success can lead to journalists wondering how they can write something different about Compaq. There can be diminishing returns from an editorial point of view. So advertorials let the company present things editorially but with bought space. While they should be strongly labelled, information is being given to readers in a format that looks familiar.Q. The passage DOES NOT discussa)attitude of journalists towards advertisingb)advertorials and the publishing industryc)use of advertorials in industriesd)impact of new technologies on advertorialse)None of theseCorrect answer is option 'A'. Can you explain this answer?, a detailed solution for Directions: relate to the following article:Pick up a glossy magazine or newspaper supplement and there will almost certainly be at least one double page spread that looks like a regular editorial page but is headed up either 'promotion' or 'advertisement'. These hybrids - unattractively but aptly called advertorials -are being used with increasing frequency by a growing number of companies. Traditionally the preserve of high-technology clients with a complicated message to get across to potential customers, the use of this technique has now spread to sectors like financial services, alcohol and automobiles.One major reason why marketing departments are becoming more receptive to ideas for advertorials is that publishers are pursuing them more aggressively at a time of shrinking ad budgets, while they are being treated far more professionally in a bid to persuade clients that this is a creative opportunity to spread their message to their target audiences. Pouring more imagination into them allied with raising production standards has also been a means whereby the commercial executives of magazines and newspapers can try to convince sceptical editors who strongly disapprove of blurring the advertising / editorial line of their worth.What advertorials are about is control - controlling the message in an editorial format. Positive editorial coverage of a company and / or its products in credible publications is the best publicity any company can hope for, but often proves elusive. A successful advertorial can pinpoint the way the company delivers its message to the heart of its target audience. High technology was one of the main sources of early advertorials - unsurprisingly, the products are complex and need to be explained with some technical detail to get the story across. That is not so easy with traditional advertising.Advertorials can also to some degree circumvent journalistic indifference to what a company is doing because editorial coverage has already been so extensive. For example, in the case of a company like Compaq, whose swift growth in the computer market attracted many inches of editorial space, that very success can lead to journalists wondering how they can write something different about Compaq. There can be diminishing returns from an editorial point of view. So advertorials let the company present things editorially but with bought space. While they should be strongly labelled, information is being given to readers in a format that looks familiar.Q. The passage DOES NOT discussa)attitude of journalists towards advertisingb)advertorials and the publishing industryc)use of advertorials in industriesd)impact of new technologies on advertorialse)None of theseCorrect answer is option 'A'. Can you explain this answer? has been provided alongside types of Directions: relate to the following article:Pick up a glossy magazine or newspaper supplement and there will almost certainly be at least one double page spread that looks like a regular editorial page but is headed up either 'promotion' or 'advertisement'. These hybrids - unattractively but aptly called advertorials -are being used with increasing frequency by a growing number of companies. Traditionally the preserve of high-technology clients with a complicated message to get across to potential customers, the use of this technique has now spread to sectors like financial services, alcohol and automobiles.One major reason why marketing departments are becoming more receptive to ideas for advertorials is that publishers are pursuing them more aggressively at a time of shrinking ad budgets, while they are being treated far more professionally in a bid to persuade clients that this is a creative opportunity to spread their message to their target audiences. Pouring more imagination into them allied with raising production standards has also been a means whereby the commercial executives of magazines and newspapers can try to convince sceptical editors who strongly disapprove of blurring the advertising / editorial line of their worth.What advertorials are about is control - controlling the message in an editorial format. Positive editorial coverage of a company and / or its products in credible publications is the best publicity any company can hope for, but often proves elusive. A successful advertorial can pinpoint the way the company delivers its message to the heart of its target audience. High technology was one of the main sources of early advertorials - unsurprisingly, the products are complex and need to be explained with some technical detail to get the story across. That is not so easy with traditional advertising.Advertorials can also to some degree circumvent journalistic indifference to what a company is doing because editorial coverage has already been so extensive. For example, in the case of a company like Compaq, whose swift growth in the computer market attracted many inches of editorial space, that very success can lead to journalists wondering how they can write something different about Compaq. There can be diminishing returns from an editorial point of view. So advertorials let the company present things editorially but with bought space. While they should be strongly labelled, information is being given to readers in a format that looks familiar.Q. The passage DOES NOT discussa)attitude of journalists towards advertisingb)advertorials and the publishing industryc)use of advertorials in industriesd)impact of new technologies on advertorialse)None of theseCorrect answer is option 'A'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Directions: relate to the following article:Pick up a glossy magazine or newspaper supplement and there will almost certainly be at least one double page spread that looks like a regular editorial page but is headed up either 'promotion' or 'advertisement'. These hybrids - unattractively but aptly called advertorials -are being used with increasing frequency by a growing number of companies. Traditionally the preserve of high-technology clients with a complicated message to get across to potential customers, the use of this technique has now spread to sectors like financial services, alcohol and automobiles.One major reason why marketing departments are becoming more receptive to ideas for advertorials is that publishers are pursuing them more aggressively at a time of shrinking ad budgets, while they are being treated far more professionally in a bid to persuade clients that this is a creative opportunity to spread their message to their target audiences. Pouring more imagination into them allied with raising production standards has also been a means whereby the commercial executives of magazines and newspapers can try to convince sceptical editors who strongly disapprove of blurring the advertising / editorial line of their worth.What advertorials are about is control - controlling the message in an editorial format. Positive editorial coverage of a company and / or its products in credible publications is the best publicity any company can hope for, but often proves elusive. A successful advertorial can pinpoint the way the company delivers its message to the heart of its target audience. High technology was one of the main sources of early advertorials - unsurprisingly, the products are complex and need to be explained with some technical detail to get the story across. That is not so easy with traditional advertising.Advertorials can also to some degree circumvent journalistic indifference to what a company is doing because editorial coverage has already been so extensive. For example, in the case of a company like Compaq, whose swift growth in the computer market attracted many inches of editorial space, that very success can lead to journalists wondering how they can write something different about Compaq. There can be diminishing returns from an editorial point of view. So advertorials let the company present things editorially but with bought space. While they should be strongly labelled, information is being given to readers in a format that looks familiar.Q. The passage DOES NOT discussa)attitude of journalists towards advertisingb)advertorials and the publishing industryc)use of advertorials in industriesd)impact of new technologies on advertorialse)None of theseCorrect answer is option 'A'. Can you explain this answer? tests, examples and also practice CAT tests.