Prasoon Joshi was appointed as the Brand Ambassador of Uttarakhand by the state government. This decision was made to promote tourism in the state and highlight its natural beauty and cultural heritage.

Here is a detailed explanation of the appointment:

- Prasoon Joshi: Prasoon Joshi is a renowned Indian lyricist, screenwriter, poet, and advertising professional. He is known for his impactful and meaningful work in the field of advertising and entertainment. He has won several awards for his contributions to the Indian film industry and has also been recognized for his literary works.

- Brand Ambassador: A brand ambassador is a person appointed by a government or organization to promote and represent a specific brand, product, or cause. In this case, Prasoon Joshi was appointed as the brand ambassador of Uttarakhand, which means he will be responsible for promoting the state as a tourist destination and creating awareness about its attractions.

- Uttarakhand: Uttarakhand is a state located in the northern part of India. It is known for its scenic beauty, including the majestic Himalayan mountains, lush green valleys, and pristine rivers. The state is also home to several pilgrimage sites and has a rich cultural heritage.

- Tourism Promotion: The appointment of Prasoon Joshi as the brand ambassador of Uttarakhand is part of the government's efforts to promote tourism in the state. The aim is to attract more tourists and showcase the natural and cultural treasures of Uttarakhand. As a brand ambassador, Prasoon Joshi will use his influence and reach to create awareness about the state's tourist destinations and encourage people to visit Uttarakhand.

- Impact: The appointment of a well-known personality like Prasoon Joshi as the brand ambassador is expected to have a positive impact on tourism in Uttarakhand. His association with the state will increase its visibility and attract more tourists. Prasoon Joshi's creativity and storytelling skills will be utilized to create compelling campaigns and advertisements that showcase the beauty and uniqueness of Uttarakhand.

In conclusion, Prasoon Joshi was appointed as the Brand Ambassador of Uttarakhand to promote tourism in the state and highlight its natural beauty and cultural heritage. His association is expected to have a positive impact on tourism and attract more visitors to Uttarakhand.