Clean India Mission, also known as Swachh Bharat Abhiyan, is a national campaign launched by the Indian government in 2014 to clean streets, roads, and infrastructure of the country. PPC, on the other hand, stands for Pay-Per-Click, which is an online advertising model used to drive traffic to websites. In this answer, we will discuss the effect of the Clean India Mission on PPC.


The Clean India Mission has a positive effect on PPC in the following ways:

• Improved Infrastructure: The Clean India Mission aims to clean up the streets and roads of India. This means that the infrastructure of the country will improve. Better infrastructure means that the quality of online services will also improve. This can increase the number of people using the internet, which in turn, can increase the number of people clicking on PPC ads.


• Increased Trust: The Clean India Mission can increase the trust of people in the government. People may be more likely to click on PPC ads that are related to the government or government agencies. This can lead to an increase in the number of clicks on PPC ads.


• Increased Awareness: The Clean India Mission has increased awareness about cleanliness and hygiene in India. This can lead to an increase in the number of people searching for related products online. This can increase the number of impressions and clicks on PPC ads related to cleanliness and hygiene.

The Clean India Mission may also have a negative effect on PPC in the following ways:

• Decreased Traffic: The Clean India Mission may lead to road closures or traffic diversions in some areas. This can decrease the number of people on the road, which can decrease the number of people who see PPC ads.


• Decreased Online Activity: The Clean India Mission may take up people's time and attention. This can decrease the amount of time people spend online, which can decrease the number of clicks on PPC ads.


• Decreased Advertisers: The Clean India Mission may lead to some businesses shutting down or reducing their advertising budget. This can decrease the number of advertisers, which can decrease the competition for PPC ads. This can lead to a decrease in the price of PPC ads, but it can also lead to a decrease in the revenue generated by PPC ads.

Overall, the Clean India Mission can have both positive and negative effects on PPC. The positive effects include improved infrastructure, increased trust, and increased awareness. The negative effects include decreased traffic, decreased online activity, and decreased advertisers. It is important for businesses to consider these effects when planning their PPC campaigns in India.

Production possibility curve shifts rightwards only when there is increase in level of resources and advancement in technology. Here due to Clean India Mission the resources of the economy will be fully utilised and it helps in better health of the human resources by cleaning the schools, colleges, roads, etc, which therefore increases the level of the resources in the economy that leads to the shift in the PPC towards right.Hope u've understood....