Seven Eleven's Global Expansion

Reasons for Seven Eleven to go Global
Seven Eleven is a global convenience store chain headquartered in Japan. There are several reasons why Seven Eleven decided to go global, some of which include:

1. Increased Market Share: By expanding globally, Seven Eleven can increase its market share and create a competitive advantage over other convenience store chains.

2. Diversification: Global expansion allows Seven Eleven to diversify its operations and reduce its dependence on any one market.

3. Brand Awareness: By expanding globally, Seven Eleven can increase brand awareness and attract new customers.

4. Revenue Growth: Global expansion can lead to revenue growth as the company enters new markets and attracts new customers.

Model for Going Global
Seven Eleven has chosen a franchise model for its global expansion. The company partners with local operators to open and operate stores in new markets. This allows Seven Eleven to leverage the local knowledge and expertise of its partners while maintaining control over its brand and operations.

The franchise model also enables Seven Eleven to expand quickly and efficiently without incurring significant capital expenditures. By partnering with local operators, Seven Eleven can enter new markets with minimal investment and focus on building its brand and customer base.

Is it the Right Way Going Forward?
The franchise model has proven to be successful for Seven Eleven, as the company has expanded to over 20 countries and operates more than 70,000 stores worldwide. However, the success of the franchise model depends on the quality of the local partners and their ability to effectively manage and operate stores.

Going forward, Seven Eleven will need to carefully select its partners and provide them with the necessary support and resources to ensure the success of its global operations. Additionally, the company will need to continue to innovate and adapt to changing customer preferences and market conditions to remain competitive in the global marketplace.