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Which one of the following components is not the part of broad marketing environment?
- a)Technological environment
- b)Task environment
- c)Demographic environment
- d)Natural environment
Correct answer is option 'B'. Can you explain this answer?
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Most Upvoted Answer
Which one of the following components is not the part of broad marketi...
Task environment
The task environment is not a part of the broad marketing environment. Let's break down the components of the marketing environment to understand why the task environment is not part of it.
Broad Marketing Environment Components:
1. Technological Environment:
- This component includes all the advancements in technology that can impact marketing strategies and practices.
- It involves factors such as innovation, automation, digitalization, and communication technologies.
2. Demographic Environment:
- This component focuses on the characteristics of the population that can influence consumer behavior.
- Factors like age, gender, income, education, and cultural background fall under the demographic environment.
3. Natural Environment:
- This component considers the ecological factors that can affect marketing decisions.
- It looks at issues like sustainability, climate change, natural disasters, and environmental regulations.
4. Task Environment:
- The task environment refers to the specific external forces that directly impact an organization's ability to achieve its objectives.
- It includes factors like competitors, suppliers, customers, and regulatory agencies.
- While the task environment is crucial for business operations, it is not considered a part of the broad marketing environment.
In conclusion, the task environment is distinct from the broader marketing environment as it focuses on immediate external factors that influence day-to-day operations, rather than the broader societal, economic, and environmental factors that shape marketing strategies and tactics.
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Community Answer
Which one of the following components is not the part of broad marketi...
The broad environment consists of six components: demographic environment, economic environment, natural environment, technological environment, political-legal environment, and social-cultural environment. The forces of these environments can have a major impact on the factors in the micro environment.
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Which one of the following components is not the part of broad marketing environment?a)Technological environmentb)Task environmentc)Demographic environmentd)Natural environmentCorrect answer is option 'B'. Can you explain this answer?
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