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The major methods of pretesting for evaluating advertising effectiveness are:
  1. Consumer feedback method
  2. Portfolio tests
  3. Laboratory tests
  4. Alpha tests
  • a)
    1,3 and 4
  • b)
    1,2 and 3
  • c)
    1,2, 3 and 4
  • d)
    2,3 and 4
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
The major methods of pretesting for evaluating advertising effectivene...
There are three major methods of pretesting for evaluating advertising effectiveness:
Consumer feedback method: This method asks consumers for their reactions to a proposed advertisement
Portfolio tests: consumers view or listen to portfolio of advertisements and then asked to recall all the ads and their content, aided or un aided by the interviewer. Recall level indicates an ad’s visibility to stand out.
Laboratory tests: This method uses equipment to measure physiological reactions – heartbeat, blood pressure, pupil dilation, perspiration to an ad to indicate their moment of liking.
So, 1,2 and 3 is correct. Alpha tests are not the methods of pretesting for evaluating advertising effectiveness.
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Community Answer
The major methods of pretesting for evaluating advertising effectivene...
There are three major methods of pretesting for evaluating advertising effectiveness:
Consumer feedback method: This method asks consumers for their reactions to a proposed advertisement
Portfolio tests: consumers view or listen to portfolio of advertisements and then asked to recall all the ads and their content, aided or un aided by the interviewer. Recall level indicates an ad’s visibility to stand out.
Laboratory tests: This method uses equipment to measure physiological reactions – heartbeat, blood pressure, pupil dilation, perspiration to an ad to indicate their moment of liking.
So, 1,2 and 3 is correct. Alpha tests are not the methods of pretesting for evaluating advertising effectiveness.
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The major methods of pretesting for evaluating advertising effectiveness are: Consumer feedback method Portfolio tests Laboratory tests Alpha testsa)1,3 and 4b)1,2 and 3c)1,2, 3 and 4d)2,3 and 4Correct answer is option 'B'. Can you explain this answer?
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