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The stage directly following the Ideas generation stage in the eight stages of the New Product Development process is:
  • a)
    Concept testing
  • b)
    Screening
  • c)
    Business Analysis
  • d)
    Product development
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
The stage directly following the Ideas generation stage in the eight s...
New product development is the complete process of bringing a new product or service to market.
In the 8 step new product development process the Idea Screening is the step that follows Idea Generation step.
Idea screening object is to eliminate unsound concepts prior to devoting resources to them.
Idea screening stage involves finding those good and feasible ideas and discarding those which aren’t based upon company’s strength and weakness, customer needs ongoing trends etc.
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Community Answer
The stage directly following the Ideas generation stage in the eight s...
New product development is the complete process of bringing a new product or service to market.
In the 8 step new product development process the Idea Screening is the step that follows Idea Generation step.
Idea screening object is to eliminate unsound concepts prior to devoting resources to them.
Idea screening stage involves finding those good and feasible ideas and discarding those which aren’t based upon company’s strength and weakness, customer needs ongoing trends etc.
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The stage directly following the Ideas generation stage in the eight stages of the New Product Development process is:a)Concept testingb)Screeningc)Business Analysisd)Product developmentCorrect answer is option 'B'. Can you explain this answer?
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