A(n) ________ is when a company might seek new businesses that have no...
Conglomerate strategy:
- Conglomerate diversification refers to the development of new products that are unrelated to your original lines.
- For example, your t-shirt company has now decided to start stocking apple products.
- Conglomerate diversification is a much riskier strategy than both concentric diversification and horizontal diversification.
- This is because it requires more outlay in terms of product development and advertising.
- Synergy may result through the application of management expertise or financial resources, but the primary purpose of conglomerate diversification is to improve the profitability of the acquiring firm.
- Little, if any, the concern is given to achieving marketing or production synergy with conglomerate diversification.
- One of the most common reasons for pursuing a conglomerate growth strategy is that opportunities in a firm's current line of business are limited.
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A(n) ________ is when a company might seek new businesses that have no...
Conglomerate strategy:
- Conglomerate diversification refers to the development of new products that are unrelated to your original lines.
- For example, your t-shirt company has now decided to start stocking apple products.
- Conglomerate diversification is a much riskier strategy than both concentric diversification and horizontal diversification.
- This is because it requires more outlay in terms of product development and advertising.
- Synergy may result through the application of management expertise or financial resources, but the primary purpose of conglomerate diversification is to improve the profitability of the acquiring firm.
- Little, if any, the concern is given to achieving marketing or production synergy with conglomerate diversification.
- One of the most common reasons for pursuing a conglomerate growth strategy is that opportunities in a firm's current line of business are limited.
A(n) ________ is when a company might seek new businesses that have no...
Conglomerate Strategy:
Concentric strategy involves a company seeking new businesses that are related to its current technology, products, or markets. On the other hand, a conglomerate strategy is when a company seeks new businesses that have no relationship to its current operations. This type of strategy involves diversification into unrelated industries or markets.
Reasons for Conglomerate Strategy:
1. Risk Diversification: By entering into unrelated businesses, a company can spread its risks across different industries, reducing the impact of a downturn in one sector.
2. Growth Opportunities: Conglomerate strategy allows a company to explore new markets and industries that may offer growth opportunities not available in its current operations.
3. Market Power: Diversifying into unrelated businesses can help a company increase its market power and competitive advantage by expanding its presence in different markets.
Challenges of Conglomerate Strategy:
1. Management Complexity: Managing unrelated businesses can be challenging due to differences in operations, markets, and customer needs.
2. Resource Allocation: Allocating resources effectively across diverse businesses can be difficult, leading to inefficiencies and suboptimal performance.
3. Integration Issues: Integrating unrelated businesses into a cohesive corporate structure can be complex and may result in cultural clashes and operational challenges.
In conclusion, while a conglomerate strategy can offer benefits such as risk diversification and growth opportunities, companies must carefully consider the challenges involved in managing diverse businesses effectively.