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A(n) ________ is when a company might seek new businesses that have no relationship to its current technology, products or markets.
- a)concentric strategy
- b)conglomerate strategy
- c)horizontal strategy
- d)intensive growth strategy
Correct answer is option 'B'. Can you explain this answer?
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A(n) ________ is when a company might seek new businesses that have no...
Conglomerate strategy:
- Conglomerate diversification refers to the development of new products that are unrelated to your original lines.
- For example, your t-shirt company has now decided to start stocking apple products.
- Conglomerate diversification is a much riskier strategy than both concentric diversification and horizontal diversification.
- This is because it requires more outlay in terms of product development and advertising.
- Synergy may result through the application of management expertise or financial resources, but the primary purpose of conglomerate diversification is to improve the profitability of the acquiring firm.
- Little, if any, the concern is given to achieving marketing or production synergy with conglomerate diversification.
- One of the most common reasons for pursuing a conglomerate growth strategy is that opportunities in a firm's current line of business are limited.
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A(n) ________ is when a company might seek new businesses that have no...
Conglomerate strategy:
- Conglomerate diversification refers to the development of new products that are unrelated to your original lines.
- For example, your t-shirt company has now decided to start stocking apple products.
- Conglomerate diversification is a much riskier strategy than both concentric diversification and horizontal diversification.
- This is because it requires more outlay in terms of product development and advertising.
- Synergy may result through the application of management expertise or financial resources, but the primary purpose of conglomerate diversification is to improve the profitability of the acquiring firm.
- Little, if any, the concern is given to achieving marketing or production synergy with conglomerate diversification.
- One of the most common reasons for pursuing a conglomerate growth strategy is that opportunities in a firm's current line of business are limited.
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A(n) ________ is when a company might seek new businesses that have no relationship to its current technology, products or markets.a)concentric strategyb)conglomerate strategyc)horizontal strategyd)intensive growth strategyCorrect answer is option 'B'. Can you explain this answer?
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