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Identify the key features of qualitative research:
(A) Actual settings as the source of data
(B) Control, observe and measure as main operations
(C) Data take the forms of words or pictures
(D) Concerned with participant perspective
(E) Hypothesis making and hypothesis testing
Choose the most appropriate answer from the options given below:
  • a)
    (A), (C) and (D) only
  • b)
    (A), (B) and (C) only
  • c)
    (B), (C) and (D) only
  • d)
    (C), (D) and (E) only
Correct answer is option 'A'. Can you explain this answer?
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Most Upvoted Answer
Identify the key features of qualitative research:(A) Actual settings ...
Meaning of qualitative research:
  • Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences.
  • It can be used to gather in-depth insights into a problem or generate new ideas for research.
  • Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant-observation, recordings made in natural settings, documents, and artefacts.
  • Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis.
  • The data sources include in-depth interviews, focus groups, standardized interviews, and artefacts such as books or works of art. The case study method exemplifies qualitative researchers' preference for depth, detail, and context.
  • It is concerned with understanding human behaviour from the informant’s perspective.
  • It is focused on the development of hypotheses and theories.
Qualitative research method
Each of the research approaches involves using one or more data collection methods. These are some of the most common qualitative methods:
  • Observations: recording what you have seen, heard, or encountered in detailed field notes.
  • Interviews: personally asking people questions in one-on-one conversations.
  • Focus groups: asking questions and generating discussion among a group of people.
  • Surveys: distributing questionnaires with open-ended questions.
  • Secondary research: collecting existing data in the form of texts, images, audio or video recordings, etc.
Disadvantages of qualitative research
  • The real-world setting often makes qualitative research unreliable because of uncontrolled factors that affect the data.
  • Due to the researcher’s primary role in analyzing and interpreting data, qualitative research cannot be replicated. 
  • Small samples are often used to gather detailed data about specific contexts. Despite rigorous analysis procedures, it is difficult to draw generalizable conclusions because the data may be biased and unrepresentative of the wider population.
  • Although software can be used to manage and record large amounts of text, data analysis often has to be checked or performed manually.
Conclusion:
  • Qualitative Research is primarily exploratory research.
  • It is used to gain an understanding of underlying reasons, opinions, and motivations.
  • It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
  • This method is not only about “what” people think but also “why” they think so.
  • Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. But this kind of research cannot be carried out in the controlled conditions.
Hence, from the above discussion, we come to the conclusion that option (1) is correct.
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Community Answer
Identify the key features of qualitative research:(A) Actual settings ...
Meaning of qualitative research:
  • Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences.
  • It can be used to gather in-depth insights into a problem or generate new ideas for research.
  • Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant-observation, recordings made in natural settings, documents, and artefacts.
  • Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis.
  • The data sources include in-depth interviews, focus groups, standardized interviews, and artefacts such as books or works of art. The case study method exemplifies qualitative researchers' preference for depth, detail, and context.
  • It is concerned with understanding human behaviour from the informant’s perspective.
  • It is focused on the development of hypotheses and theories.
Qualitative research method
Each of the research approaches involves using one or more data collection methods. These are some of the most common qualitative methods:
  • Observations: recording what you have seen, heard, or encountered in detailed field notes.
  • Interviews: personally asking people questions in one-on-one conversations.
  • Focus groups: asking questions and generating discussion among a group of people.
  • Surveys: distributing questionnaires with open-ended questions.
  • Secondary research: collecting existing data in the form of texts, images, audio or video recordings, etc.
Disadvantages of qualitative research
  • The real-world setting often makes qualitative research unreliable because of uncontrolled factors that affect the data.
  • Due to the researcher’s primary role in analyzing and interpreting data, qualitative research cannot be replicated. 
  • Small samples are often used to gather detailed data about specific contexts. Despite rigorous analysis procedures, it is difficult to draw generalizable conclusions because the data may be biased and unrepresentative of the wider population.
  • Although software can be used to manage and record large amounts of text, data analysis often has to be checked or performed manually.
Conclusion:
  • Qualitative Research is primarily exploratory research.
  • It is used to gain an understanding of underlying reasons, opinions, and motivations.
  • It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
  • This method is not only about “what” people think but also “why” they think so.
  • Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. But this kind of research cannot be carried out in the controlled conditions.
Hence, from the above discussion, we come to the conclusion that option (1) is correct.
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Identify the key features of qualitative research:(A) Actual settings as the source of data(B) Control, observe and measure as main operations(C) Data take the forms of words or pictures(D) Concerned with participant perspective(E) Hypothesis making and hypothesis testingChoose the most appropriate answer from the options given below:a)(A), (C) and (D) onlyb)(A), (B) and (C) onlyc)(B), (C) and (D) onlyd)(C), (D) and (E) onlyCorrect answer is option 'A'. Can you explain this answer?
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