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The following statements relate to the functions of the marketing channel members. Indicate the statements being correct or incorrect.
Statement (I): Channel members do not gather information about potential and current customers, competitors and other actors and forces in the marketing environment.
Statement (II): Channel members acquire the funds to finance inventories at different levels in the marketing channel.
  • a)
    Both the statements are correct.
  • b)
    Both the statements are incorrect.
  • c)
    Statement (I) is correct, while Statement (II) is incorrect.
  • d)
    Statement (I) is incorrect, while Statement (II) is correct.
Correct answer is option 'D'. Can you explain this answer?
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The following statements relate to the functions of the marketing chan...
Channel marketing focuses on the distribution of products from the manufacturer to the consumer. It is part of the distribution (or place) component in the four P's of the marketing mix – product, pricing, promotion, and place. Since most manufacturers and producers don't sell directly to their end user, they use a marketing channel to distribute their products, whether it's a vending machine, department store, or a trade show hence, manufacturers take the help of channel members.
Channel members acquire the funds to finance inventories at different levels in the marketing channel. They gather information about potential and current customers, competitors and other actors and forces in the marketing environment.
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The following statements relate to the functions of the marketing chan...
Channel marketing focuses on the distribution of products from the manufacturer to the consumer. It is part of the distribution (or place) component in the four P's of the marketing mix – product, pricing, promotion, and place. Since most manufacturers and producers don't sell directly to their end user, they use a marketing channel to distribute their products, whether it's a vending machine, department store, or a trade show hence, manufacturers take the help of channel members.
Channel members acquire the funds to finance inventories at different levels in the marketing channel. They gather information about potential and current customers, competitors and other actors and forces in the marketing environment.
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The following statements relate to the functions of the marketing channel members. Indicate the statements being correct or incorrect.Statement (I): Channel members do not gather information about potential and current customers, competitors and other actors and forces in the marketing environment.Statement (II): Channel members acquire the funds to finance inventories at different levels in the marketing channel.a)Both the statements are correct.b)Both the statements are incorrect.c)Statement (I) is correct, while Statement (II) is incorrect.d)Statement (I) is incorrect, while Statement (II) is correct.Correct answer is option 'D'. Can you explain this answer?
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