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When two or more unrelated firms put together programs or resources to exploit an emerging market opportunity is
- a)Vertical Marketing System
- b)Backward marketing system
- c)Horizontal Marketing system
- d)Question does not provide sufficient data or is vague
Correct answer is option 'C'. Can you explain this answer?
Verified Answer
When two or more unrelated firms put together programs or resources to...
- A Horizontal Marketing system is a form of distribution channel wherein two or more companies at the same level unrelated to each other come together to gain the economies of scale.
- In other words, Horizontal marketing system is the merger of two unrelated companies who have come together to exploit the market opportunities. Example Johnson & Johnson, a health care company, have joined hands with Google, with an objective of having a robotic-assisted surgical platform. That will help in the integration of advanced technologies, thereby improving the healthcare services.
- Generally, this type of marketing system is followed by companies who lack in capital, human resources, production techniques, marketing programs and are afraid of incurring the huge losses.
Most Upvoted Answer
When two or more unrelated firms put together programs or resources to...
- A Horizontal Marketing system is a form of distribution channel wherein two or more companies at the same level unrelated to each other come together to gain the economies of scale.
- In other words, Horizontal marketing system is the merger of two unrelated companies who have come together to exploit the market opportunities. Example Johnson & Johnson, a health care company, have joined hands with Google, with an objective of having a robotic-assisted surgical platform. That will help in the integration of advanced technologies, thereby improving the healthcare services.
- Generally, this type of marketing system is followed by companies who lack in capital, human resources, production techniques, marketing programs and are afraid of incurring the huge losses.
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Community Answer
When two or more unrelated firms put together programs or resources to...
Horizontal Marketing System:
Horizontal Marketing System refers to a situation where two or more unrelated firms come together to exploit an emerging market opportunity. This collaboration allows the firms to combine their resources, expertise, and capabilities to effectively target and serve the market.
Key Points:
- Collaboration: In a horizontal marketing system, firms collaborate to achieve a common goal of capturing a new market opportunity. This collaboration can involve sharing resources, knowledge, and risks.
- Unrelated Firms: Unlike vertical marketing systems where firms in the same supply chain collaborate, horizontal marketing systems involve firms from different industries coming together.
- Market Opportunity: The main objective of forming a horizontal marketing system is to exploit an emerging market opportunity that none of the firms could have pursued individually.
- Resource Pooling: By pooling their resources, firms can access a larger market, reduce costs, and enhance their competitive advantage.
- Synergy: The synergy created by the collaboration of unrelated firms can result in innovative solutions, improved customer value, and increased market share.
In conclusion, a horizontal marketing system allows unrelated firms to leverage each other's strengths and capabilities to capitalize on a new market opportunity. This collaborative approach can lead to mutual benefits and a competitive edge in the marketplace.
Horizontal Marketing System refers to a situation where two or more unrelated firms come together to exploit an emerging market opportunity. This collaboration allows the firms to combine their resources, expertise, and capabilities to effectively target and serve the market.
Key Points:
- Collaboration: In a horizontal marketing system, firms collaborate to achieve a common goal of capturing a new market opportunity. This collaboration can involve sharing resources, knowledge, and risks.
- Unrelated Firms: Unlike vertical marketing systems where firms in the same supply chain collaborate, horizontal marketing systems involve firms from different industries coming together.
- Market Opportunity: The main objective of forming a horizontal marketing system is to exploit an emerging market opportunity that none of the firms could have pursued individually.
- Resource Pooling: By pooling their resources, firms can access a larger market, reduce costs, and enhance their competitive advantage.
- Synergy: The synergy created by the collaboration of unrelated firms can result in innovative solutions, improved customer value, and increased market share.
In conclusion, a horizontal marketing system allows unrelated firms to leverage each other's strengths and capabilities to capitalize on a new market opportunity. This collaborative approach can lead to mutual benefits and a competitive edge in the marketplace.
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When two or more unrelated firms put together programs or resources to exploit an emerging market opportunity isa)Vertical Marketing Systemb)Backward marketing systemc)Horizontal Marketing systemd)Question does not provide sufficient data or is vagueCorrect answer is option 'C'. Can you explain this answer?
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When two or more unrelated firms put together programs or resources to exploit an emerging market opportunity isa)Vertical Marketing Systemb)Backward marketing systemc)Horizontal Marketing systemd)Question does not provide sufficient data or is vagueCorrect answer is option 'C'. Can you explain this answer? for UGC NET 2025 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about When two or more unrelated firms put together programs or resources to exploit an emerging market opportunity isa)Vertical Marketing Systemb)Backward marketing systemc)Horizontal Marketing systemd)Question does not provide sufficient data or is vagueCorrect answer is option 'C'. Can you explain this answer? covers all topics & solutions for UGC NET 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for When two or more unrelated firms put together programs or resources to exploit an emerging market opportunity isa)Vertical Marketing Systemb)Backward marketing systemc)Horizontal Marketing systemd)Question does not provide sufficient data or is vagueCorrect answer is option 'C'. Can you explain this answer?.
When two or more unrelated firms put together programs or resources to exploit an emerging market opportunity isa)Vertical Marketing Systemb)Backward marketing systemc)Horizontal Marketing systemd)Question does not provide sufficient data or is vagueCorrect answer is option 'C'. Can you explain this answer? for UGC NET 2025 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about When two or more unrelated firms put together programs or resources to exploit an emerging market opportunity isa)Vertical Marketing Systemb)Backward marketing systemc)Horizontal Marketing systemd)Question does not provide sufficient data or is vagueCorrect answer is option 'C'. Can you explain this answer? covers all topics & solutions for UGC NET 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for When two or more unrelated firms put together programs or resources to exploit an emerging market opportunity isa)Vertical Marketing Systemb)Backward marketing systemc)Horizontal Marketing systemd)Question does not provide sufficient data or is vagueCorrect answer is option 'C'. Can you explain this answer?.
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