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The result of strong channel members measures to control channel behaviour and eradicate the conflicts that happens when independent members pursue their own objectives is
- a)A horizontal marketing system
- b)A conventional marketing channel
- c)A vertical marketing system
- d)Firm Infrastructure.
Correct answer is option 'C'. Can you explain this answer?
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Most Upvoted Answer
The result of strong channel members measures to control channel behav...
Channel conflict occurs when manufacturers disintermediate their channel partners such as distributors, retailers, dealers and sales representatives by selling their products directly to consumers through general marketing methods and over the internet.
Channel conflict can also occur when there has been over production.
This results in a surplus of products.
Newer versions of products, changes in trends, insolvency of wholesalers and retailers and the distribution of damaged goods also affect channel conflict.
This is where vertical marketing system VMS comes into picture in which the main members of distribution channel producer wholesaler and retailer work together as a unified group thereby safeguarding each members interests, eliminating channel conflicts in order to meet consumer needs.
So, the answer is a vertical marketing system.
Channel conflict can also occur when there has been over production.
This results in a surplus of products.
Newer versions of products, changes in trends, insolvency of wholesalers and retailers and the distribution of damaged goods also affect channel conflict.
This is where vertical marketing system VMS comes into picture in which the main members of distribution channel producer wholesaler and retailer work together as a unified group thereby safeguarding each members interests, eliminating channel conflicts in order to meet consumer needs.
So, the answer is a vertical marketing system.
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Community Answer
The result of strong channel members measures to control channel behav...
Channel conflict occurs when manufacturers disintermediate their channel partners such as distributors, retailers, dealers and sales representatives by selling their products directly to consumers through general marketing methods and over the internet.
Channel conflict can also occur when there has been over production.
This results in a surplus of products.
Newer versions of products, changes in trends, insolvency of wholesalers and retailers and the distribution of damaged goods also affect channel conflict.
This is where vertical marketing system VMS comes into picture in which the main members of distribution channel producer wholesaler and retailer work together as a unified group thereby safeguarding each members interests, eliminating channel conflicts in order to meet consumer needs.
So, the answer is a vertical marketing system.
Channel conflict can also occur when there has been over production.
This results in a surplus of products.
Newer versions of products, changes in trends, insolvency of wholesalers and retailers and the distribution of damaged goods also affect channel conflict.
This is where vertical marketing system VMS comes into picture in which the main members of distribution channel producer wholesaler and retailer work together as a unified group thereby safeguarding each members interests, eliminating channel conflicts in order to meet consumer needs.
So, the answer is a vertical marketing system.
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The result of strong channel members measures to control channel behaviour and eradicate the conflicts that happens when independent members pursue their own objectives isa)A horizontal marketing systemb)A conventional marketing channelc)A vertical marketing systemd)Firm Infrastructure.Correct answer is option 'C'. Can you explain this answer?
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