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Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in
- a)assessing the information needs
- b)developing the needed information
- c)distributing the information
- d)All of the above
Correct answer is option 'D'. Can you explain this answer?
Verified Answer
Marketing information system gathers information from internal sources...
A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as ''a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." Hence, it helps managers in
(a) assessing the information needs
(b) developing the needed information
(c) distributing the information
(a) assessing the information needs
(b) developing the needed information
(c) distributing the information
Most Upvoted Answer
Marketing information system gathers information from internal sources...
A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as ''a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." Hence, it helps managers in
(a) assessing the information needs
(b) developing the needed information
(c) distributing the information
(a) assessing the information needs
(b) developing the needed information
(c) distributing the information
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Community Answer
Marketing information system gathers information from internal sources...
Assessing the information needs:
- Marketing information system helps managers assess the information needs by identifying what information is required to make informed decisions.
- It determines the specific data and insights needed to address marketing challenges and opportunities.
Developing the needed information:
- Once the information needs are identified, the marketing information system works to gather, process, and analyze the necessary data.
- This involves utilizing internal sources like marketing intelligence and marketing research to generate the required information.
Distributing the information:
- After the information is developed, the marketing information system distributes it to the appropriate decision-makers within the organization.
- This ensures that the insights and data are shared efficiently and effectively to support strategic marketing decisions.
All of the above:
- In conclusion, the marketing information system plays a crucial role in assessing information needs, developing the needed information, and distributing it to enable managers to make informed decisions.
- By integrating internal sources like marketing intelligence and research, the system helps enhance the decision-making process and drive marketing success.
- Marketing information system helps managers assess the information needs by identifying what information is required to make informed decisions.
- It determines the specific data and insights needed to address marketing challenges and opportunities.
Developing the needed information:
- Once the information needs are identified, the marketing information system works to gather, process, and analyze the necessary data.
- This involves utilizing internal sources like marketing intelligence and marketing research to generate the required information.
Distributing the information:
- After the information is developed, the marketing information system distributes it to the appropriate decision-makers within the organization.
- This ensures that the insights and data are shared efficiently and effectively to support strategic marketing decisions.
All of the above:
- In conclusion, the marketing information system plays a crucial role in assessing information needs, developing the needed information, and distributing it to enable managers to make informed decisions.
- By integrating internal sources like marketing intelligence and research, the system helps enhance the decision-making process and drive marketing success.
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Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer?
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Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer? for UGC NET 2025 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for UGC NET 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer?.
Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer? for UGC NET 2025 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for UGC NET 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer?.
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