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Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in
  • a)
    assessing the information needs
  • b)
    developing the needed information
  • c)
    distributing the information
  • d)
    All of the above
Correct answer is option 'D'. Can you explain this answer?
Most Upvoted Answer
Marketing information system gathers information from internal sources...
A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as ''a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." Hence, it helps managers in
(a) assessing the information needs
(b) developing the needed information
(c) distributing the information
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Community Answer
Marketing information system gathers information from internal sources...
A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as ''a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." Hence, it helps managers in
(a) assessing the information needs
(b) developing the needed information
(c) distributing the information
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Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer?
Question Description
Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer? for UGC NET 2024 is part of UGC NET preparation. The Question and answers have been prepared according to the UGC NET exam syllabus. Information about Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for UGC NET 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager ina)assessing the information needsb)developing the needed informationc)distributing the informationd)All of the aboveCorrect answer is option 'D'. Can you explain this answer?.
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