Labelling Function: Buy One Get One Free

Introduction
The labelling function being stated on the package of the mosquito repellent is "Buy One Get One Free." This statement is a marketing strategy commonly used by companies to attract customers and increase sales. It implies that if a customer purchases one unit of the mosquito repellent, they will receive another unit for free.

Explanation
The purpose of this labelling function is to grab the attention of potential buyers and create a sense of value and opportunity. It serves as a promotional tactic to encourage customers to make a purchase by offering them an additional product at no extra cost.

Benefits for Customers
1. Cost Savings: The "Buy One Get One Free" offer provides customers with a cost-saving opportunity. They can acquire two units of the mosquito repellent for the price of one, which effectively reduces the cost per unit.
2. Increased Quantity: Customers receive double the quantity of the product for the same price, allowing them to stock up on mosquito repellent or share it with family and friends.
3. Trial and Experimentation: Customers may be more inclined to try a new brand or product variant when it is offered as part of a "Buy One Get One Free" deal. This encourages them to explore different options without the fear of wasting money.

Benefits for the Company
1. Increased Sales: The "Buy One Get One Free" offer stimulates sales as customers perceive it as a great deal. The prospect of getting a free product often persuades consumers to make an immediate purchase.
2. Clear Inventory: If the company has excess stock of the mosquito repellent, this labelling function can help clear inventory quickly. It motivates customers to buy more, reducing the need for long-term storage or potential losses due to expiration.
3. Brand Loyalty: By offering attractive deals and discounts, companies can build brand loyalty. Satisfied customers who benefit from the "Buy One Get One Free" offer are more likely to repurchase the product in the future and recommend it to others.

Conclusion
The labelling function "Buy One Get One Free" on the mosquito repellent package serves as an effective marketing strategy for both customers and the company. It entices customers to make a purchase by providing cost savings and increased product quantity, while also benefiting the company through increased sales and potential brand loyalty.