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Is there any role of an IBPS PO in conducting market research or competitive analysis?
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Is there any role of an IBPS PO in conducting market research or compe...
Role of IBPS PO in Conducting Market Research or Competitive Analysis

Market research and competitive analysis are crucial aspects of any business strategy. They help organizations gain insights into market trends, customer preferences, and competitors' activities. While the primary role of an IBPS PO (Probationary Officer) is to handle banking operations and customer service, there are certain ways in which they can contribute to conducting market research and competitive analysis.

Gathering Customer Feedback
- IBPS POs can regularly interact with customers and gather feedback on various banking products and services.
- They can conduct surveys or interviews to understand customer satisfaction levels, preferences, and expectations.
- This feedback can provide valuable insights into improving existing products/services or developing new ones, thereby contributing to market research.

Monitoring Competitor Activities
- IBPS POs can keep a close eye on the activities of competing banks or financial institutions.
- They can monitor changes in interest rates, loan schemes, credit card offers, and other services provided by competitors.
- By analyzing and comparing these offerings with their own bank's products, IBPS POs can provide valuable inputs for competitive analysis.

Identifying Market Trends
- IBPS POs can observe and analyze customer behavior, transaction patterns, and demands.
- They can identify emerging market trends, such as the adoption of digital banking, preference for specific investment options, or changes in loan requirements.
- By sharing this information with their superiors and relevant departments, IBPS POs contribute to market research and help in aligning the bank's strategies with the evolving market dynamics.

Reporting and Analysis
- IBPS POs are responsible for generating various reports related to banking operations, customer transactions, and financial analysis.
- They can include relevant market research and competitive analysis data in these reports.
- By presenting comprehensive insights, IBPS POs enable management to make informed decisions and formulate effective strategies.

Collaboration and Communication
- IBPS POs can collaborate with the marketing or research departments of their respective banks.
- They can share customer feedback, competitor analysis findings, and market trends with these departments.
- By fostering effective communication and coordination, IBPS POs contribute to the bank's overall market research efforts.

In conclusion, while the primary role of an IBPS PO may not be directly related to market research or competitive analysis, they can certainly play a part in these activities. By gathering customer feedback, monitoring competitor activities, identifying market trends, providing analysis and reports, and collaborating with relevant departments, IBPS POs can contribute to the bank's understanding of the market and help in formulating effective strategies.
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Banking sector reforms in India were introduced in order to "improve" efficiency in the process of financial intermediation. It was expected that banks would take advantage of the changing operational environment and improve their performance. Towards this end, the Reserve Bank of India initiated a host of measures for the creation of a competitive environment. Deregulation of interest rates on both deposit and lending sides imparted freedom to banks to appropriate price their products and services. To compete effectively with non-banking entities, banks were permitted to undertake newer activities like investment banking, securities trading and insurance business.This was facilitated through amendments in the "relevant"acts which permitted PSBs to raise equity from the market up to threshold limit and also enabling the entry of new private and foreign banks. This changing face of banking led to an erosion of margins on traditional banking business, promoting banks to search for newer activities to"augment" their free incomes.At the same time, banks also needed to devote focused attention to operational efficiency in order to contain their transaction costs. Simultaneously with the deregulation measures prudential norms were instituted to strengthen the safety and soundness of the banking system. Recent internal empirical research found that over the period 1992-2003, there has been a discernible improvement in the efficiency of Indian banks. The increasing trend in efficiency has been fairly uniform, irrespective of the ownership pattern. The rate of such improvement has, however, not been sufficiently high. The analysis also"reveals" that PSBs and private sector banks in India did not differe significantly in terms of their efficiency measures. Foreign banks, on the other hand, recorded higher efficiency as compared with their Indian counterparts.Q.Which of the following is/are the measure(s) taken by Reserve Bank of India to create a competitive environment in the Banking sector?I. Banks were given freedom to take up newer activities.II. Entry of new private and foreign banks in the field.III. Amendments in the relevant acts to enable PSBs to raise equity from the market.

Direction: Read the following passage divided into a number of paragraphs carefully and answer the questions that follow it.Paragraph 1: After the fall of Lehman Brothers 10 years ago, there was a public debate about how the leading American banks had grown “too big to fail”. But that debate overlooked the larger story, about how the global markets where stocks, bonds, and other financial assets are traded had grown worrisomely large. By the eve of the 2008 crisis, global financial markets dwarfed the global economy. Those markets had tripled over the previous three decades to 347 percent of the world’s gross economic output, driven up by easy money pouring out of central banks. That is one major reason that the ripple effects of Lehman’s fall were large enough to cause the worst downturn since the Great Depression. Today the markets are even larger, having grown to 360 percent of global G.D.P., a record high. And financial authorities — trained to focus more on how markets respond to economic risk than on the risks that markets pose to the economy — have been inadvertently fuelling this new threat.Paragraph 2: Over the past decade, the world’s largest central banks — in the United States, Europe, China, and Japan — have expanded their balance sheets from less than $5 trillion to more than $17 trillion in an effort to promote the recovery. Much of that newly printed money has found its way into the financial markets, where it often follows the path of least regulation.Paragraph 3: The biggest risks outside the United States are in China, which has printed by far the most money and issued by far the most debt of any country since 2008, and where regulators have had less success reining in borrowers and lenders. Easy money has fuelled bubbles in everything from stocks and bonds to property in China, and it’s hard to see how or when these bubbles might set off a major crisis in an opaque market where most of the borrowers and lenders are backed by the state. But if and when Beijing reaches the point where it can’t print any more money, the bottom could fall out of the economy.Paragraph 4: Many doomsayers worried that the Federal Reserve tightening that began in 2004 would help prompt a recession — and it eventually did, in 2008. Though rates are still historically low in the United States, the Federal Reserve began to raise them more than two years ago and is expected to continue tightening them into next year. The Fed’s tightening is already rattling emerging markets. When the American markets start feeling it, the results are likely to be very different from 2008 — corporate meltdowns rather than mortgage defaults, and bond and pension funds affected before big investment banks. If a downturn follows, it is more likely to be a normal recession than another 100-year storm, like 2008. Most economists put the probability of such a recession hitting before the end of 2020 at less than 20 percent.Paragraph 5: But economists are more often wrong than right. Professional forecasters have taken a shot in the dark but missed every recession since such records were first kept in 1968, and one of the many reasons for this is “recency bias”: using economic forecasting models that tend to give too much weight to recent events. They see, for example, that big banks are in much better shape than in 2008, and households are less encumbered by mortgage debt, and so play down the likelihood of another recession. But they are, in effect, preparing to fight the last war.Q. What is the condition of the opaque market in China?

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