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The customers of any organization drive its revenues, therefore, it is important to build up a large and targeted customer base depending on the products and/or services the organization offers. To make the customers aware of an organization's (here, banks) business and its products and services (here banking products and services), marketing is required which helps the customer in making correct buying decisions. In the context of Retail banking, marketing means- Identifying the most profitable markets now and in the future. It involves assessing the customer's present and future needs which are continuously evolving and dynamic in nature. In marketing, the banks set business development goals and make plans to meet them by going through the four stages of the Marketing process. The elements of the marketing mix for retail banking are- Product, Price, Place, Promotion, Process, People, and Physical evidence.
Q. What does ‘price’ refer to in the marketing mix for deposit products?
  • a)
    The interest rate offered by the customer to the bank
  • b)
    The interest rate offered by the banker to the customer
  • c)
    The fee charged by the bank for offering deposit services
  • d)
    The transaction cost for availing of deposit services
Correct answer is option 'B'. Can you explain this answer?
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The customers of any organization drive its revenues, therefore, it is...
In the case of deposit products, ‘Price’ refers to the interest rate offered by the banker to the customer.
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The customers of any organization drive its revenues, therefore, it is...
Price in the marketing mix for deposit products:
Price in the marketing mix for deposit products refers to the interest rate offered by the banker to the customer. This is the cost that the customer incurs for availing of deposit services from the bank.

Explanation:
- Interest rate offered by the banker: The price of deposit products is primarily determined by the interest rate offered by the bank to customers. This interest rate is the return that the customer receives on their deposited funds.
- Competitive pricing: Banks need to competitively price their deposit products to attract customers. Offering competitive interest rates can help banks in acquiring and retaining customers.
- Relationship between price and demand: The interest rate offered on deposit products plays a crucial role in influencing customer demand. A higher interest rate can attract more customers, while a lower interest rate may lead to customer dissatisfaction.
- Profitability: Pricing strategies for deposit products also impact the profitability of banks. Setting the right interest rates can help banks in maximizing their revenues while meeting the needs of customers.
- Regulatory considerations: Banks need to comply with regulatory requirements while setting the interest rates on deposit products. Regulatory authorities may impose restrictions on pricing to protect the interests of customers.
In conclusion, pricing is a crucial element in the marketing mix for deposit products as it directly impacts customer decisions, profitability, and regulatory compliance for banks. Banks need to carefully consider their pricing strategies to attract and retain customers in the competitive retail banking market.
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The customers of any organization drive its revenues, therefore, it is important to build up a large and targeted customer base depending on the products and/or services the organization offers. To make the customers aware of an organizations (here, banks) business and its products and services (here banking products and services), marketing is required which helps the customer in making correct buying decisions. In the context of Retail banking, marketing means- Identifying the most profitable markets now and in the future. It involves assessing the customers present and future needs which are continuously evolving and dynamic in nature. In marketing, the banks set business development goals and make plans to meet them by going through the four stages of the Marketing process. The elements of the marketing mix for retail banking are- Product, Price, Place, Promotion, Process, People, and Physical evidence.Q. What does ‘price’ refer to in the marketing mix for deposit products?a)The interest rate offered by the customer to the bankb)The interest rate offered by the banker to the customerc)The fee charged by the bank for offering deposit servicesd)The transaction cost for availing of deposit servicesCorrect answer is option 'B'. Can you explain this answer?
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The customers of any organization drive its revenues, therefore, it is important to build up a large and targeted customer base depending on the products and/or services the organization offers. To make the customers aware of an organizations (here, banks) business and its products and services (here banking products and services), marketing is required which helps the customer in making correct buying decisions. In the context of Retail banking, marketing means- Identifying the most profitable markets now and in the future. It involves assessing the customers present and future needs which are continuously evolving and dynamic in nature. In marketing, the banks set business development goals and make plans to meet them by going through the four stages of the Marketing process. The elements of the marketing mix for retail banking are- Product, Price, Place, Promotion, Process, People, and Physical evidence.Q. What does ‘price’ refer to in the marketing mix for deposit products?a)The interest rate offered by the customer to the bankb)The interest rate offered by the banker to the customerc)The fee charged by the bank for offering deposit servicesd)The transaction cost for availing of deposit servicesCorrect answer is option 'B'. Can you explain this answer? for Banking Exams 2024 is part of Banking Exams preparation. The Question and answers have been prepared according to the Banking Exams exam syllabus. Information about The customers of any organization drive its revenues, therefore, it is important to build up a large and targeted customer base depending on the products and/or services the organization offers. To make the customers aware of an organizations (here, banks) business and its products and services (here banking products and services), marketing is required which helps the customer in making correct buying decisions. In the context of Retail banking, marketing means- Identifying the most profitable markets now and in the future. It involves assessing the customers present and future needs which are continuously evolving and dynamic in nature. In marketing, the banks set business development goals and make plans to meet them by going through the four stages of the Marketing process. The elements of the marketing mix for retail banking are- Product, Price, Place, Promotion, Process, People, and Physical evidence.Q. What does ‘price’ refer to in the marketing mix for deposit products?a)The interest rate offered by the customer to the bankb)The interest rate offered by the banker to the customerc)The fee charged by the bank for offering deposit servicesd)The transaction cost for availing of deposit servicesCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for Banking Exams 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for The customers of any organization drive its revenues, therefore, it is important to build up a large and targeted customer base depending on the products and/or services the organization offers. To make the customers aware of an organizations (here, banks) business and its products and services (here banking products and services), marketing is required which helps the customer in making correct buying decisions. In the context of Retail banking, marketing means- Identifying the most profitable markets now and in the future. It involves assessing the customers present and future needs which are continuously evolving and dynamic in nature. In marketing, the banks set business development goals and make plans to meet them by going through the four stages of the Marketing process. The elements of the marketing mix for retail banking are- Product, Price, Place, Promotion, Process, People, and Physical evidence.Q. What does ‘price’ refer to in the marketing mix for deposit products?a)The interest rate offered by the customer to the bankb)The interest rate offered by the banker to the customerc)The fee charged by the bank for offering deposit servicesd)The transaction cost for availing of deposit servicesCorrect answer is option 'B'. Can you explain this answer?.
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What does ‘price’ refer to in the marketing mix for deposit products?a)The interest rate offered by the customer to the bankb)The interest rate offered by the banker to the customerc)The fee charged by the bank for offering deposit servicesd)The transaction cost for availing of deposit servicesCorrect answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of The customers of any organization drive its revenues, therefore, it is important to build up a large and targeted customer base depending on the products and/or services the organization offers. To make the customers aware of an organizations (here, banks) business and its products and services (here banking products and services), marketing is required which helps the customer in making correct buying decisions. In the context of Retail banking, marketing means- Identifying the most profitable markets now and in the future. It involves assessing the customers present and future needs which are continuously evolving and dynamic in nature. In marketing, the banks set business development goals and make plans to meet them by going through the four stages of the Marketing process. The elements of the marketing mix for retail banking are- Product, Price, Place, Promotion, Process, People, and Physical evidence.Q. What does ‘price’ refer to in the marketing mix for deposit products?a)The interest rate offered by the customer to the bankb)The interest rate offered by the banker to the customerc)The fee charged by the bank for offering deposit servicesd)The transaction cost for availing of deposit servicesCorrect answer is option 'B'. Can you explain this answer?, a detailed solution for The customers of any organization drive its revenues, therefore, it is important to build up a large and targeted customer base depending on the products and/or services the organization offers. To make the customers aware of an organizations (here, banks) business and its products and services (here banking products and services), marketing is required which helps the customer in making correct buying decisions. In the context of Retail banking, marketing means- Identifying the most profitable markets now and in the future. It involves assessing the customers present and future needs which are continuously evolving and dynamic in nature. In marketing, the banks set business development goals and make plans to meet them by going through the four stages of the Marketing process. The elements of the marketing mix for retail banking are- Product, Price, Place, Promotion, Process, People, and Physical evidence.Q. What does ‘price’ refer to in the marketing mix for deposit products?a)The interest rate offered by the customer to the bankb)The interest rate offered by the banker to the customerc)The fee charged by the bank for offering deposit servicesd)The transaction cost for availing of deposit servicesCorrect answer is option 'B'. Can you explain this answer? has been provided alongside types of The customers of any organization drive its revenues, therefore, it is important to build up a large and targeted customer base depending on the products and/or services the organization offers. To make the customers aware of an organizations (here, banks) business and its products and services (here banking products and services), marketing is required which helps the customer in making correct buying decisions. In the context of Retail banking, marketing means- Identifying the most profitable markets now and in the future. It involves assessing the customers present and future needs which are continuously evolving and dynamic in nature. In marketing, the banks set business development goals and make plans to meet them by going through the four stages of the Marketing process. The elements of the marketing mix for retail banking are- Product, Price, Place, Promotion, Process, People, and Physical evidence.Q. What does ‘price’ refer to in the marketing mix for deposit products?a)The interest rate offered by the customer to the bankb)The interest rate offered by the banker to the customerc)The fee charged by the bank for offering deposit servicesd)The transaction cost for availing of deposit servicesCorrect answer is option 'B'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice The customers of any organization drive its revenues, therefore, it is important to build up a large and targeted customer base depending on the products and/or services the organization offers. To make the customers aware of an organizations (here, banks) business and its products and services (here banking products and services), marketing is required which helps the customer in making correct buying decisions. In the context of Retail banking, marketing means- Identifying the most profitable markets now and in the future. It involves assessing the customers present and future needs which are continuously evolving and dynamic in nature. In marketing, the banks set business development goals and make plans to meet them by going through the four stages of the Marketing process. The elements of the marketing mix for retail banking are- Product, Price, Place, Promotion, Process, People, and Physical evidence.Q. What does ‘price’ refer to in the marketing mix for deposit products?a)The interest rate offered by the customer to the bankb)The interest rate offered by the banker to the customerc)The fee charged by the bank for offering deposit servicesd)The transaction cost for availing of deposit servicesCorrect answer is option 'B'. Can you explain this answer? tests, examples and also practice Banking Exams tests.
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