One of the functions performed by Small Industries Service Institutes (SISIs) is conducting market distribution surveys for industrial enterprises. This function plays a crucial role in helping small industries understand market trends, customer preferences, and opportunities for growth and expansion.

The market distribution surveys conducted by SISIs involve collecting and analyzing data related to the distribution of goods and services in specific industries or markets. This information helps small industries identify potential customers, determine the demand for their products or services, and develop effective marketing strategies.

Below, the key points explaining the function of conducting market distribution surveys by SISIs are highlighted:

1. Market Research: SISIs conduct market distribution surveys to gather data on various aspects of the market, such as consumer behavior, competitor analysis, market size, and market segmentation. This research helps small industries make informed decisions regarding product development, pricing, distribution channels, and promotional activities.

2. Customer Analysis: By surveying target customers, SISIs can identify their needs, preferences, and buying habits. This information enables small industries to tailor their products or services to meet customer expectations, resulting in increased customer satisfaction and loyalty.

3. Competitor Analysis: SISIs analyze the market to identify existing and potential competitors. This analysis helps small industries understand their competitors' strengths, weaknesses, pricing strategies, and distribution channels. Armed with this knowledge, small industries can develop competitive advantages and differentiate themselves in the market.

4. Market Segmentation: Through market distribution surveys, SISIs can identify different market segments based on factors such as demographics, psychographics, and buying behavior. This segmentation allows small industries to target specific customer groups with customized products, pricing, and marketing strategies, maximizing their chances of success.

5. Identifying Opportunities: Market distribution surveys enable SISIs to identify untapped market opportunities and emerging trends. This information helps small industries identify new product ideas, niche markets, and potential collaborations or partnerships.

6. Planning and Decision Making: The data collected through market distribution surveys provides small industries with crucial insights that aid in strategic planning and decision making. It helps them allocate resources effectively, set realistic targets, and develop action plans to achieve their business objectives.

In conclusion, conducting market distribution surveys is an important function performed by Small Industries Service Institutes (SISIs). By collecting and analyzing data on market trends, customer preferences, and competition, SISIs help small industries make informed decisions, develop effective marketing strategies, and identify growth opportunities.