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How does market segmentation assist in reducing competition?
  • a)
    By targeting a mass market with one marketing mix.
  • b)
    By emphasizing non-price factors.
  • c)
    By reducing the size of the target market.
  • d)
    By focusing on demographic variables.
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
How does market segmentation assist in reducing competition?a)By targe...
Market segmentation with product differentiation allows a business to highlight unique features and attributes of a product, reducing direct competition. Customers become less price-sensitive and more focused on the distinct qualities of the product.
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How does market segmentation assist in reducing competition?a)By targeting a mass market with one marketing mix.b)By emphasizing non-price factors.c)By reducing the size of the target market.d)By focusing on demographic variables.Correct answer is option 'B'. Can you explain this answer?
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