Introduction:
A SWOT analysis is a strategic planning tool used by analysts to assess the strengths, weaknesses, opportunities, and threats of a company or organization. It helps in identifying key areas that need improvement or potential areas for growth. When conducting a SWOT analysis, analysts typically ask several questions to gather information and evaluate the company's current situation. However, one of the options provided in the question is not a question that an analyst would typically ask during a SWOT analysis.

Explanation:
The correct answer is option 'C': Are there new technologies that the company can exploit? This is not a question an analyst would ask when conducting a SWOT analysis. Below are the explanations for the other options:

a) What does the company do well?
This is a key question in a SWOT analysis. It helps the analyst identify the company's strengths, which are internal factors that contribute to its success. By understanding what the company does well, the analyst can determine its competitive advantages and areas where it excels.

b) Does the company have serious financial liabilities?
This is also an important question in a SWOT analysis. It helps the analyst assess the company's weaknesses, which are internal factors that hinder its performance or growth. Financial liabilities can significantly impact a company's ability to invest in new opportunities or mitigate threats. Identifying such liabilities is crucial for developing effective strategies.

d) What are competitors doing well?
This is another relevant question in a SWOT analysis. It helps the analyst evaluate the external factors that could provide opportunities or pose threats to the company. By understanding what competitors are doing well, the analyst can identify potential areas for improvement or areas where the company is lagging behind.

Conclusion:
A SWOT analysis involves assessing the internal and external factors that affect a company's performance. While questions about the company's strengths, weaknesses, and competitor analysis are important in a SWOT analysis, the question about new technologies that the company can exploit is not typically asked. Instead, the focus is on identifying factors that are within the company's control and can impact its strategic decisions.