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In which of the following Approaches to generate ideas, Ideas are generated by screening Secondary data like Magazines, government, and consumer publications etc.
- a)Environment Scanning
- b)Brainstorming
- c)Focus groups
- d)Creativity and creative problem solving
Correct answer is option 'A'. Can you explain this answer?
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In which of the following Approaches to generate ideas, Ideas are gene...
Approaches to Generate Ideas:
1. Environment Scanning:
- Ideas are generated by screening secondary data like magazines, government publications, and consumer publications.
- This approach involves gathering information from external sources to identify emerging trends, market opportunities, and potential ideas.
- Secondary data is analyzed and used as a basis for generating new ideas or improving existing ones.
2. Brainstorming:
- In brainstorming, ideas are generated through a group or individual brainstorming session.
- This approach encourages free thinking and idea sharing, without any criticism or evaluation.
- Participants are encouraged to think outside the box and come up with as many ideas as possible.
3. Focus Groups:
- Focus groups involve bringing together a small group of individuals to discuss a specific topic or problem.
- Ideas are generated through group discussions and interactions.
- The moderator facilitates the discussion, while participants provide their insights, opinions, and ideas.
4. Creativity and Creative Problem Solving:
- This approach involves using various techniques and methods to foster creativity and generate new ideas.
- Creative problem-solving techniques, such as mind mapping, lateral thinking, and random stimulus, are used to stimulate idea generation.
- This approach encourages individuals to think differently and come up with innovative solutions.
Answer: A - Environment Scanning
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1. Environment Scanning:
- Ideas are generated by screening secondary data like magazines, government publications, and consumer publications.
- This approach involves gathering information from external sources to identify emerging trends, market opportunities, and potential ideas.
- Secondary data is analyzed and used as a basis for generating new ideas or improving existing ones.
2. Brainstorming:
- In brainstorming, ideas are generated through a group or individual brainstorming session.
- This approach encourages free thinking and idea sharing, without any criticism or evaluation.
- Participants are encouraged to think outside the box and come up with as many ideas as possible.
3. Focus Groups:
- Focus groups involve bringing together a small group of individuals to discuss a specific topic or problem.
- Ideas are generated through group discussions and interactions.
- The moderator facilitates the discussion, while participants provide their insights, opinions, and ideas.
4. Creativity and Creative Problem Solving:
- This approach involves using various techniques and methods to foster creativity and generate new ideas.
- Creative problem-solving techniques, such as mind mapping, lateral thinking, and random stimulus, are used to stimulate idea generation.
- This approach encourages individuals to think differently and come up with innovative solutions.
Answer: A - Environment Scanning
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