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Which element of the promotional mix focuses on stimulating immediate buying or dealer effectiveness through short-term incentives, such as discounts, contests, and demonstrations?
  • a)
    Advertising
  • b)
    Sales Promotion
  • c)
    Personal Selling
  • d)
    Public Relations
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
Which element of the promotional mix focuses on stimulating immediate ...
Sales Promotion involves short-term and non-routine incentives to encourage customers to make immediate purchases or to improve dealer effectiveness. These incentives can include various techniques like discounts, contests, demonstrations, and giveaways, creating a sense of urgency among consumers.
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Which element of the promotional mix focuses on stimulating immediate buying or dealer effectiveness through short-term incentives, such as discounts, contests, and demonstrations?a)Advertisingb)Sales Promotionc)Personal Sellingd)Public RelationsCorrect answer is option 'B'. Can you explain this answer?
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