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Which element of the marketing communication process involves converting thoughts into meaningful symbols?
  • a)
    Sender
  • b)
    Decoding
  • c)
    Message
  • d)
    Media
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
Which element of the marketing communication process involves converti...
Decoding is the process by which the receiver of the message converts the symbols or signals back into meaningful thoughts or understanding. It ensures that the intended meaning of the message is properly comprehended by the receiver.
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Which element of the marketing communication process involves converting thoughts into meaningful symbols?a)Senderb)Decodingc)Messaged)MediaCorrect answer is option 'B'. Can you explain this answer?
Question Description
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