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What is the purpose of the "Message Structure & Format" step in the marketing communication process?a)To include both strengths and weaknesses of the product in the messageb)To determine the size and shape of the promotional materialc)To select the appropriate communication channelsd)To analyze the target audience's readiness to make a purchaseCorrect answer is option 'B'. Can you explain this answer? for B Com 2024 is part of B Com preparation. The Question and answers have been prepared according to the B Com exam syllabus. Information about What is the purpose of the "Message Structure & Format" step in the marketing communication process?a)To include both strengths and weaknesses of the product in the messageb)To determine the size and shape of the promotional materialc)To select the appropriate communication channelsd)To analyze the target audience's readiness to make a purchaseCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for B Com 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for What is the purpose of the "Message Structure & Format" step in the marketing communication process?a)To include both strengths and weaknesses of the product in the messageb)To determine the size and shape of the promotional materialc)To select the appropriate communication channelsd)To analyze the target audience's readiness to make a purchaseCorrect answer is option 'B'. Can you explain this answer?.

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