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What pricing approach is characterized by setting high prices for new products to maximize short-term profits?
  • a)
    Market penetration pricing.
  • b)
    Consumer psychology pricing.
  • c)
    Marketing skimming pricing.
  • d)
    Profit satisfaction pricing.
Correct answer is option 'C'. Can you explain this answer?
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What pricing approach is characterized by setting high prices for new ...
The pricing approach characterized by setting high prices for new products to maximize short-term profits is known as marketing skimming pricing. This strategy capitalizes on the willingness of early adopters to pay a premium for new innovations.
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What pricing approach is characterized by setting high prices for new products to maximize short-term profits?a)Market penetration pricing.b)Consumer psychology pricing.c)Marketing skimming pricing.d)Profit satisfaction pricing.Correct answer is option 'C'. Can you explain this answer?
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