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Which segmentation strategy involves serving only one market segment with a single marketing mix?
  • a)
    Selective Specialization
  • b)
    Product Specialization
  • c)
    Market Specialization
  • d)
    Single-segment Strategy
Correct answer is option 'D'. Can you explain this answer?
Most Upvoted Answer
Which segmentation strategy involves serving only one market segment w...
The single-segment strategy, also known as a concentrated strategy, involves serving only one market segment with a single marketing mix. This approach is often chosen by smaller companies with limited resources.
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Which segmentation strategy involves serving only one market segment with a single marketing mix?a)Selective Specializationb)Product Specializationc)Market Specializationd)Single-segment StrategyCorrect answer is option 'D'. Can you explain this answer?
Question Description
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