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What is the most appropriate action for a marketer to take to reduce post-purchase dissatisfaction?
  • a)
    Exaggerating Product Benefits
  • b)
    Ignoring Consumer Complaints
  • c)
    Offering Refunds Without Conditions
  • d)
    Inviting Suggestions from Consumers
Correct answer is option 'D'. Can you explain this answer?
Most Upvoted Answer
What is the most appropriate action for a marketer to take to reduce p...
Inviting suggestions from consumers and managing complaints through effective counseling and after-sales services can help reduce post-purchase dissatisfaction. Ignoring complaints and exaggerating product benefits would likely increase dissatisfaction, while offering refunds without conditions might not address the underlying issues.
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What is the most appropriate action for a marketer to take to reduce post-purchase dissatisfaction?a)Exaggerating Product Benefitsb)Ignoring Consumer Complaintsc)Offering Refunds Without Conditionsd)Inviting Suggestions from ConsumersCorrect answer is option 'D'. Can you explain this answer?
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