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Why is a Marketing Information System (MIS) considered essential for companies?
  • a)
    To copy the strategies of successful companies
  • b)
    To eliminate the need for external market research
  • c)
    To provide continuous and relevant marketing information
  • d)
    To focus solely on historical data for decision-making
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
Why is a Marketing Information System (MIS) considered essential for c...
MIS is essential for companies as it provides continuous and relevant marketing information that aids in making effective decisions, rather than solely relying on historical data or copying strategies from others.
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Why is a Marketing Information System (MIS) considered essential for companies?a)To copy the strategies of successful companiesb)To eliminate the need for external market researchc)To provide continuous and relevant marketing informationd)To focus solely on historical data for decision-makingCorrect answer is option 'C'. Can you explain this answer?
Question Description
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