Which perspective does the selling concept primarily adopt?a)Outside-in perspective.b)Inside-out perspective.c)Customer-centered perspective.d)Competitive perspective.Correct answer is option 'B'. Can you explain this answer?

Question

Answer

The selling concept emphasizes the company's need to sell what it produces rather than aligning with customer demands. This inside-out perspective revolves around using aggressive selling and promotional techniques to induce consumers to buy products, regardless of whether they initially desire them.

Answer

Inside-out perspective of the selling concept:

The selling concept primarily adopts an inside-out perspective. This means that the focus of the selling concept is on the company's products or services rather than on the needs and wants of the customers.

Key points:
- The selling concept assumes that customers will not buy enough of the company's products or services without a significant promotional effort.
- It is based on the belief that customers must be persuaded or convinced to purchase the company's offerings.
- The main goal of the selling concept is to generate sales revenue through aggressive sales and promotional strategies.
- This perspective is more product-centric rather than customer-centric.
- Companies following the selling concept often prioritize short-term sales over long-term customer satisfaction.

In contrast, the customer-centered perspective, also known as the marketing concept, focuses on understanding and meeting the needs and wants of customers. This approach puts the customer at the center of all business decisions and aims to build long-term relationships with customers by providing value and satisfaction.

Top Courses for B Com

Suggested Free Tests

Related Content

Schools

Competitive Examinations

Quick Access Links

Technical Exams