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UNIT-I INTRODUCTIONNature of communication; Purpose of communication; Essential of global communication; Concept of effective communication; Communication models IMPRESS and KISS model; Audience analysis Meaning and importance of audience analysis, types of audience; Myth and realities of communication; Communication as an aid to self development.? for B Com 2024 is part of B Com preparation. The Question and answers have been prepared
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