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UNIT-I INTRODUCTION
Nature of communication; Purpose of communication; Essential of global communication; Concept of effective communication; Communication models IMPRESS and KISS model; Audience analysis Meaning and importance of audience analysis, types of audience; Myth and realities of communication; Communication as an aid to self development.?
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UNIT-I INTRODUCTIONNature of communication; Purpose of communication; ...
UNIT-I INTRODUCTION
Effective communication is a cornerstone of personal and professional interaction. Understanding its nature and purpose is essential for success in a globalized world.
Nature of Communication
- Communication is a process of exchanging information, ideas, thoughts, or feelings.
- It involves a sender, message, medium, receiver, and feedback.
Purpose of Communication
- To inform: Sharing knowledge and data.
- To persuade: Influencing attitudes or behaviors.
- To entertain: Engaging an audience through storytelling or humor.
Essentials of Global Communication
- Cultural sensitivity: Awareness of cultural differences.
- Clarity and simplicity: Ensuring messages are easily understood.
- Adaptability: Modifying messages for diverse audiences.
Concept of Effective Communication
- Clarity: Clear and straightforward messages.
- Conciseness: Being brief yet comprehensive.
- Engagement: Captivating the audience’s attention.
Communication Models
- IMPRESS Model: Focuses on clarity, relevance, and engagement.
- KISS Model: Emphasizes "Keep It Simple, Stupid" to avoid complexity.
Audience Analysis
Meaning and Importance
- Understanding the audience enhances message effectiveness.
- Tailoring content to audience needs increases engagement.
Types of Audience
- Primary: The main recipients of the message.
- Secondary: Individuals indirectly affected by the communication.
Myth and Realities of Communication
- Myth: Communication is just about speaking.
- Reality: It encompasses listening, non-verbal cues, and feedback.
Communication as an Aid to Self-Development
- Enhances interpersonal skills.
- Boosts confidence in expressing thoughts.
- Fosters better relationships and networking opportunities.
Effective communication is not just a skill but a critical element of personal growth and success in various spheres of life.
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UNIT-I INTRODUCTIONNature of communication; Purpose of communication; Essential of global communication; Concept of effective communication; Communication models IMPRESS and KISS model; Audience analysis Meaning and importance of audience analysis, types of audience; Myth and realities of communication; Communication as an aid to self development.?
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UNIT-I INTRODUCTIONNature of communication; Purpose of communication; Essential of global communication; Concept of effective communication; Communication models IMPRESS and KISS model; Audience analysis Meaning and importance of audience analysis, types of audience; Myth and realities of communication; Communication as an aid to self development.? for B Com 2024 is part of B Com preparation. The Question and answers have been prepared according to the B Com exam syllabus. Information about UNIT-I INTRODUCTIONNature of communication; Purpose of communication; Essential of global communication; Concept of effective communication; Communication models IMPRESS and KISS model; Audience analysis Meaning and importance of audience analysis, types of audience; Myth and realities of communication; Communication as an aid to self development.? covers all topics & solutions for B Com 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for UNIT-I INTRODUCTIONNature of communication; Purpose of communication; Essential of global communication; Concept of effective communication; Communication models IMPRESS and KISS model; Audience analysis Meaning and importance of audience analysis, types of audience; Myth and realities of communication; Communication as an aid to self development.?.
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