Intangible assets:
Intangible assets are non-physical assets that have no intrinsic value but hold value due to their legal or contractual rights. They are long-term assets that are not physical in nature, such as patents, copyrights, trademarks, and goodwill.

Titles and Mastheads:
Titles and mastheads refer to the names or brands that are associated with a publication or media outlet. They are valuable intangible assets that represent the reputation, recognition, and brand image of the publication.

Classification of Intangible assets:
Intangible assets are classified into various categories based on their characteristics and nature. Some common categories include:

1. Intellectual property: This includes patents, trademarks, copyrights, and trade secrets. These assets provide legal protection and exclusive rights to the owner, preventing others from using or reproducing the intellectual property.

2. Goodwill: Goodwill represents the value of a business's reputation, customer relationships, and brand image. It is often associated with the premium price paid for acquiring a business that has a strong customer base and a positive brand perception.

3. Brand names: Brand names are valuable intangible assets that differentiate a company's products or services from competitors. They represent the company's reputation, quality, and customer loyalty.

4. Customer relationships: Customer relationships refer to the loyalty, trust, and ongoing business from existing customers. These relationships are often built over time and can be a significant asset for a company, especially in industries with high customer retention rates.

Classification of Titles and Mastheads:
Titles and mastheads are part of the intangible asset category of brand names. They represent the name and reputation of a publication or media outlet and play a crucial role in attracting readership and advertisers.

Relationship with Intangible assets:
Titles and mastheads are considered intangible assets because they have no physical form but hold significant value for a company. They are often protected by trademark laws to prevent others from using similar names or brands. The value of titles and mastheads can increase over time as the publication gains recognition and establishes its brand identity.

Conclusion:
In conclusion, titles and mastheads are classified as intangible assets because they represent the brand name and reputation of a publication. They are valuable assets that contribute to the recognition and success of a media outlet.