A marketing plan is a business's operational document for outreach and advertising to generate leads and reach its target market. A marketing plan pulls together all the campaigns that will be undertaken over a period with additional information on how they will be measured and monitored. The marketing plan interacts with other business operations in several ways, including:
Providing market research to support pricing decisions and new market entries.
Tailoring the main messages to different demographics and geographic areas.
Selecting the platforms for promoting the product or services - digital, radio, internet, trade magazines and the mix of those platforms for each campaign.
Setting up the success metrics and the results reporting timelines.
A marketing plan is based on a company’s overall marketing strategy.
Term insurance is a type of life insurance policy that provides coverage for a certain period of time, or a specified "term" of years. If the insured dies during the time period specified in the policy and the policy is active, or in force, then a death benefit will be paid.
Term insurance is initially much less expensive when compared to permanent life insurance. Unlike most types of permanent insurance, term insurance has no cash value.