Ppc is alternative combination of production of two goods wih the given resources and technology.

Assumption:-
1.Technoly remain constant.
2.Resource are given.
3.alternative compariso between two goods.

properties:-
1.ppc is concave to the origin-beacuse of increasin in moc.
2.ppc is convex to the origin-beacuse of decreasing in moc.
3.ppc is straight line-because of constant in moc.

PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. This model is commonly used in search engine advertising, where advertisers bid on keywords relevant to their business to display their ads at the top of search results. PPC campaigns can be highly effective in driving website traffic, generating leads, and increasing sales.

Properties of PPC:

1. Cost-effective: PPC campaigns can be tailored to fit any budget, with advertisers only paying for clicks on their ads.

2. Targeted: Advertisers can target their ads to specific demographics, locations, and devices to reach their desired audience.

3. Measurable: PPC campaigns offer detailed metrics such as click-through rates, conversion rates, and return on investment (ROI) to measure campaign success.

4. Flexible: Advertisers can adjust their campaigns in real-time based on performance metrics to optimize their campaigns for better results.

Table and diagram of PPC:

| Property | Description |
| --- | --- |
| Cost-effective | Advertisers only pay when someone clicks on their ad. |
| Targeted | Ads can be targeted to specific demographics, locations, and devices. |
| Measurable | Detailed metrics are provided to measure campaign success. |
| Flexible | Campaigns can be adjusted in real-time based on performance metrics. |

Diagram:

[PPC] -> [Keywords] -> [Ads] -> [Landing Page] -> [Conversion]

The PPC process starts with selecting relevant keywords for the campaign, creating ads that match the search intent of the user, and directing them to a landing page that encourages conversion. Advertisers can track the performance of their campaigns and make adjustments to improve their ROI.

In conclusion, PPC is a highly effective digital advertising model that offers several benefits such as cost-effectiveness, targeting, measurability, and flexibility. By understanding the properties of PPC and utilizing it effectively, advertisers can drive website traffic, generate leads, and increase sales.