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what is scope of marketing Related: Marketing Process - Introduction ...
The scope of marketing cover the entire spectrum of marketing . That means it stands for what marketing is? How it works? What is marketed? Who does this marketing? How business and marketing are changing?
#what is marketing?
marketing is to do with identifying and meeting human and social needs. in marketing there is exchange of goods and services
#what is marketed?
it includes goods that are tangible goods ,services experiences ,events ,persons ,properties ,information and ideas etc.
#who markets?
it is the marketers and prospects or sellers and buyers who markets the object.
#how business and marketing are changing?
the business and marketing are changing as the business world is not as it was in the past.
there are many Change drivers due to which it is changing.
.:these drivers are :-ever changing Technology, globalisation ,privatisation ,customers, empowerment increasing competition, industry convergence etc.
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what is scope of marketing Related: Marketing Process - Introduction to Marketing, Marketing Management
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