Commerce Exam > Commerce Notes > Additional Study Material for Commerce > (HOTS) - Enterprise Marketing, Entrepreneurship, Class 12
(HOTS) - Enterprise Marketing, Entrepreneurship, Class 12 | Additional Study Material for Commerce PDF Download
Q1. Which of the following is a SMART goal and which is not ? Give reasons.
(i) Increase in sales.
(ii) Ten time increase in sale by next quarter.
(iii) Increase in sale by 10% in next quarter.
(6 marks)
Ans.
(i) It is not a SMART goal as it is not measurable and not specific.
(ii) It is not a SMART goal as it is not attainable.
(iii) It is a SMART goal as it is measurable, specific, achievable, relevant and time bound also.
Value Based Questions:
Q1. A soft drink manufacturing company uses dangerous stunts in the advertisements claiming that its drinks make the user fearless and stronger. In your view what could be the bad effects of this? (2 marks)
Ans.
(i) Endangering the life on imitation by children.
(ii) Unfair advertising practices.
Q2. A company uses same promotional schemes like buy one get one free, free samples, free gifts and so on to boost the sales of its products and to earn higher profits. This results in unnecessary hike in the prices of the products. In your opinion, is this policy in the interest of society ? give reasons. (4 marks)
Ans. No the policy is not in the interest of society because of the following reasons :
(i) Not in the interest of society, unnecessary increase in cost.
(ii) Increasing extravagancy.
(iii) Increasing sales volume.
(iv) Achieving the objectives of the business.
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