Additional Example - 1 Video Lecture | SSC CGL Tier 2 - Study Material, Online Tests, Previous Year

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FAQs on Additional Example - 1 Video Lecture - SSC CGL Tier 2 - Study Material, Online Tests, Previous Year

1. What is the importance of conducting market research?
Ans. Market research is important for businesses as it helps them gain a deeper understanding of their target market, customers, and competitors. It enables businesses to make informed decisions, identify new opportunities, and develop effective marketing strategies.
2. How can market research help in product development?
Ans. Market research plays a crucial role in product development by providing insights into consumer preferences, needs, and demands. It helps businesses identify potential product ideas, evaluate market potential, and gather feedback on prototypes, leading to the creation of products that align with customer expectations.
3. What are the different methods used in market research?
Ans. Market research can be conducted using various methods such as surveys, interviews, focus groups, observations, and data analysis. Each method offers different advantages and is chosen based on the research objectives, target audience, and available resources.
4. How can market research help in identifying customer needs?
Ans. Market research helps businesses understand customer needs by collecting data on their preferences, behaviors, and opinions. Through surveys, interviews, and observations, businesses gain insights into what customers value, their pain points, and areas for improvement, enabling them to develop products and services that cater to these needs.
5. What are the limitations of market research?
Ans. While market research provides valuable insights, it also has limitations. Some of these limitations include potential biases in data collection, the possibility of inaccurate or incomplete responses from participants, and the ever-changing nature of markets, which may render research findings outdated over time. Additionally, market research cannot predict with certainty the success or failure of a product or service.
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