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ENTREPRENEURSHIP-311 
1 
 
 
 
 
 
 
 
 
ENTREPRENEURSHIP
- 311 
Syllabus for Class 12 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Page 2


ENTREPRENEURSHIP-311 
1 
 
 
 
 
 
 
 
 
ENTREPRENEURSHIP
- 311 
Syllabus for Class 12 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
ENTREPRENEURSHIP-311 
2 
 
 
 
 
 
 
 
Unit 1: Entrepreneurial Opportunity  
? Sensing Entrepreneurial Opportunities 
? Environment Scanning 
? Problem Identification 
? Idea fields 
? Spotting Trends 
? Creativity and Innovation 
Selecting the Right Opportunity 
Unit 2: Entrepreneurial Planning  
? Forms of business organization- Sole proprietorship, Partnership, Company 
? Business Plan: concept, format. 
? Components: Organizational plan; Operational plan; Production plan; Financial 
plan; Marketing plan; 
Human Resource planning 
Unit 3: Enterprise Marketing  
? Marketing and Sales Strategy 
? Branding, Logo, Tagline 
Promotion Strategy 
Unit 4: Enterprise Growth Strategies  
? Franchising: Concept, types, advantages, limitations. 
 
? Mergers and Acquisition: Concept, reasons, types. 
 
 
Page 3


ENTREPRENEURSHIP-311 
1 
 
 
 
 
 
 
 
 
ENTREPRENEURSHIP
- 311 
Syllabus for Class 12 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
ENTREPRENEURSHIP-311 
2 
 
 
 
 
 
 
 
Unit 1: Entrepreneurial Opportunity  
? Sensing Entrepreneurial Opportunities 
? Environment Scanning 
? Problem Identification 
? Idea fields 
? Spotting Trends 
? Creativity and Innovation 
Selecting the Right Opportunity 
Unit 2: Entrepreneurial Planning  
? Forms of business organization- Sole proprietorship, Partnership, Company 
? Business Plan: concept, format. 
? Components: Organizational plan; Operational plan; Production plan; Financial 
plan; Marketing plan; 
Human Resource planning 
Unit 3: Enterprise Marketing  
? Marketing and Sales Strategy 
? Branding, Logo, Tagline 
Promotion Strategy 
Unit 4: Enterprise Growth Strategies  
? Franchising: Concept, types, advantages, limitations. 
 
? Mergers and Acquisition: Concept, reasons, types. 
 
 
ENTREPRENEURSHIP-311 
3 
 
Unit 5: Business Arithmetic  
? Computation of Working Capital 
? Inventory Control and EOQ 
Return on Investment (ROI) and Return on Equity (ROE) 
? Unit 6: Resource Mobilization  
? Capital Market- Primary 
? Angel Investor: Features 
? Venture Capital: Features, funding. 
 
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FAQs on CUET Syllabus: Entrepreneurship - CUET UG Mock Test Series 2026

1. What is the CUET syllabus for Entrepreneurship?
Ans.The CUET syllabus for Entrepreneurship typically includes topics such as the fundamentals of entrepreneurship, business planning, financial management, marketing strategies, and the role of entrepreneurship in economic development. It may also cover legal aspects, innovation, and social entrepreneurship.
2. How can I prepare effectively for the Entrepreneurship section of CUET?
Ans.To prepare effectively for the Entrepreneurship section of CUET, students should start by thoroughly reviewing the syllabus. They should utilize study materials such as textbooks, online courses, and past exam papers. Participating in group discussions and workshops can also enhance understanding and practical knowledge.
3. Are there any recommended books for studying Entrepreneurship for CUET?
Ans.Yes, several books are recommended for studying Entrepreneurship, including "Entrepreneurship" by Robert D. Hisrich, "The Lean Startup" by Eric Ries, and "Business Model Generation" by Alexander Osterwalder. Additionally, students can refer to NCERT textbooks and other relevant publications that cover the syllabus comprehensively.
4. What are the key skills needed for success in Entrepreneurship according to the CUET syllabus?
Ans.Key skills needed for success in Entrepreneurship include problem-solving, critical thinking, effective communication, leadership, and financial literacy. Additionally, creativity and adaptability are important traits for navigating challenges in the business environment.
5. Is practical experience important for the Entrepreneurship exam in CUET?
Ans.Yes, practical experience is highly beneficial for the Entrepreneurship exam in CUET. Engaging in internships, starting a small business, or participating in entrepreneurship-related projects can provide real-world insights and enhance theoretical understanding, making students better prepared for the exam.
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