CUET Syllabus: Mass Media | CUET UG Mock Test Series 2026 PDF Download

 Page 1


 
 
For The Year 2025 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mass Media/ Mass 
Communication - 
318                  
Syllabus for 
CUET(UG) 
Page 2


 
 
For The Year 2025 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mass Media/ Mass 
Communication - 
318                  
Syllabus for 
CUET(UG) 
 
 
 
1. Communication 
(i) Culture and Communication 
What is culture? Relationship between culture and mass media; communication in the cultural 
context; media as a vehicle of cultural transmission; representation and stereotyping in Mass Media. 
(ii) Communication and Social Change 
Social change: meaning; media as a catalyst for social change (with examples of various social 
movements). 
(Iii) History of Newspapers, Radio and Television in India and History of New Media 
 
 
2. Journalism 
(i) Qualities of a good Journalist. 
An understanding of the following: a nose for News, inquisitiveness, language skills, trustworthiness, 
and empathy. 
(ii) Ethical Issues in Journalism. 
A brief understanding of each of the following with examples: sensationalism, fake news, paid news, 
plagiarism, advertorials, partisan reporting, and sting operations, defamation, freedom of speech and 
expression. 
 
3. Advertising and Television Production 
 
A. Advertising 
(i) Advertising concepts & process,  
(ii) \Functions of Advertising, 
(iii)  Types of Advertising (Cross promotions, Merchandise, Convert Advertising),  
(iv) Forms of Advertising 
 
B. TV 
(i) Pre-production stage. 
(ii) Production stage 
(iii) Post-production Stage. 
 
4. Radio 
(i) Writing for Radio 
 
Characteristics of a Radio Script: conversational language, active voice, simple 
sentences, avoidance of technical jargons, and capability of creating 
(ii)  RECORDING RADIO PROGRAMING IMAGERIES. 
Brief understanding of the radio studio and transmission equipment: types of microphones; amplifier, 
sound mixer, speakers; audio recording. 
 
 
Page 3


 
 
For The Year 2025 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mass Media/ Mass 
Communication - 
318                  
Syllabus for 
CUET(UG) 
 
 
 
1. Communication 
(i) Culture and Communication 
What is culture? Relationship between culture and mass media; communication in the cultural 
context; media as a vehicle of cultural transmission; representation and stereotyping in Mass Media. 
(ii) Communication and Social Change 
Social change: meaning; media as a catalyst for social change (with examples of various social 
movements). 
(Iii) History of Newspapers, Radio and Television in India and History of New Media 
 
 
2. Journalism 
(i) Qualities of a good Journalist. 
An understanding of the following: a nose for News, inquisitiveness, language skills, trustworthiness, 
and empathy. 
(ii) Ethical Issues in Journalism. 
A brief understanding of each of the following with examples: sensationalism, fake news, paid news, 
plagiarism, advertorials, partisan reporting, and sting operations, defamation, freedom of speech and 
expression. 
 
3. Advertising and Television Production 
 
A. Advertising 
(i) Advertising concepts & process,  
(ii) \Functions of Advertising, 
(iii)  Types of Advertising (Cross promotions, Merchandise, Convert Advertising),  
(iv) Forms of Advertising 
 
B. TV 
(i) Pre-production stage. 
(ii) Production stage 
(iii) Post-production Stage. 
 
4. Radio 
(i) Writing for Radio 
 
Characteristics of a Radio Script: conversational language, active voice, simple 
sentences, avoidance of technical jargons, and capability of creating 
(ii)  RECORDING RADIO PROGRAMING IMAGERIES. 
Brief understanding of the radio studio and transmission equipment: types of microphones; amplifier, 
sound mixer, speakers; audio recording. 
 
 
 
 
5. Cinema 
(i) History of Cinema 
A brief understanding of the early experiments done by the following: Lumiere Brothers, John 
Grierson, Robert Flaharty and Dada Saheb Phalke. 
(ii) Cinema Genres. 
Defining genre theory; an understanding of the various types of genres (with suitable examples): 
action, westerns, comedy, crime, drama, fantasy/sci-fi, historical, animation, romance and musical. 
(iii) Cinema and Social Change. 
Parallel Cinema movement in India: Issues depicted and low budget production process (with 
reference to examples such as Shyam Benegal ’s Manthan). 
 
 
6. Social Media 
(i) Definition of social media. 
(ii) Types of social media platforms. 
Self-explanatory. 
(iii) Role of social media in democracy. 
Role of social media in creating collective identities with reference to sharing of information; cyber 
activism (with suitable examples) 
(iv) Cyber Crime. 
An understanding of online bullying; stalking; trolling; online frauds. 
(v) Netiquettes. 
Meaning and importance of netiquettes; an understanding of netiquettes such as: identification of 
oneself; respect for others ’ privacy, use of appropriate language and imagery; do not spam. 
 
 
7. New Media 
 
(i) Internet as the meeting point of all the mass media. 
(ii) Broadcasting  
(iii) Mass communication model of a few transmitting to a vast number of receivers. 
(iv) Gigantic organization. 
(v) Huge technical infra-structure 
(vi) Large  scale revenue. 
(vii) The changed paradigm due to the Internet. 
(viii) Empowering an individual to post data on the Internet. 
(ix) Information, message in one medium triggering off activity in the others. 
(x) Many sources of the same information. 
(xi) Distribution of the information between individuals on an unprecedented global scale. 
(xii) Rapidity of opinion generation on a local, national and gloabal scale. 
Page 4


 
 
For The Year 2025 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mass Media/ Mass 
Communication - 
318                  
Syllabus for 
CUET(UG) 
 
 
 
1. Communication 
(i) Culture and Communication 
What is culture? Relationship between culture and mass media; communication in the cultural 
context; media as a vehicle of cultural transmission; representation and stereotyping in Mass Media. 
(ii) Communication and Social Change 
Social change: meaning; media as a catalyst for social change (with examples of various social 
movements). 
(Iii) History of Newspapers, Radio and Television in India and History of New Media 
 
 
2. Journalism 
(i) Qualities of a good Journalist. 
An understanding of the following: a nose for News, inquisitiveness, language skills, trustworthiness, 
and empathy. 
(ii) Ethical Issues in Journalism. 
A brief understanding of each of the following with examples: sensationalism, fake news, paid news, 
plagiarism, advertorials, partisan reporting, and sting operations, defamation, freedom of speech and 
expression. 
 
3. Advertising and Television Production 
 
A. Advertising 
(i) Advertising concepts & process,  
(ii) \Functions of Advertising, 
(iii)  Types of Advertising (Cross promotions, Merchandise, Convert Advertising),  
(iv) Forms of Advertising 
 
B. TV 
(i) Pre-production stage. 
(ii) Production stage 
(iii) Post-production Stage. 
 
4. Radio 
(i) Writing for Radio 
 
Characteristics of a Radio Script: conversational language, active voice, simple 
sentences, avoidance of technical jargons, and capability of creating 
(ii)  RECORDING RADIO PROGRAMING IMAGERIES. 
Brief understanding of the radio studio and transmission equipment: types of microphones; amplifier, 
sound mixer, speakers; audio recording. 
 
 
 
 
5. Cinema 
(i) History of Cinema 
A brief understanding of the early experiments done by the following: Lumiere Brothers, John 
Grierson, Robert Flaharty and Dada Saheb Phalke. 
(ii) Cinema Genres. 
Defining genre theory; an understanding of the various types of genres (with suitable examples): 
action, westerns, comedy, crime, drama, fantasy/sci-fi, historical, animation, romance and musical. 
(iii) Cinema and Social Change. 
Parallel Cinema movement in India: Issues depicted and low budget production process (with 
reference to examples such as Shyam Benegal ’s Manthan). 
 
 
6. Social Media 
(i) Definition of social media. 
(ii) Types of social media platforms. 
Self-explanatory. 
(iii) Role of social media in democracy. 
Role of social media in creating collective identities with reference to sharing of information; cyber 
activism (with suitable examples) 
(iv) Cyber Crime. 
An understanding of online bullying; stalking; trolling; online frauds. 
(v) Netiquettes. 
Meaning and importance of netiquettes; an understanding of netiquettes such as: identification of 
oneself; respect for others ’ privacy, use of appropriate language and imagery; do not spam. 
 
 
7. New Media 
 
(i) Internet as the meeting point of all the mass media. 
(ii) Broadcasting  
(iii) Mass communication model of a few transmitting to a vast number of receivers. 
(iv) Gigantic organization. 
(v) Huge technical infra-structure 
(vi) Large  scale revenue. 
(vii) The changed paradigm due to the Internet. 
(viii) Empowering an individual to post data on the Internet. 
(ix) Information, message in one medium triggering off activity in the others. 
(x) Many sources of the same information. 
(xi) Distribution of the information between individuals on an unprecedented global scale. 
(xii) Rapidity of opinion generation on a local, national and gloabal scale. 
 
 
(xiii) The socio-political implications of the new information order. 
(xiv) The Strengthening of democracy. 
(xv) Emerging trends in Mass Communication