Causes and Management of Channel Conflict - Distribution Decisions, Marketing Management Video Lecture | Marketing Management - B Com

hello class can I explain any marketing
concepts professor zigfried how would
you define conflict in managing
distribution relationships
mailee conflict is considered a state of
disagreement between two parties that
should be avoided but researchers have
also argued for the functionality of
dispute resolution in stimulating more
creative and productive partnerships
conflicts can be temporary permanent or
psychological in nature
examples include vendors bypassing
distribution and selling direct reducing
rebates poor vendor account management
and over distribution professor how can
conflict be managed conflict can be
managed in relationships through trust
and open communication to reduce the
degree of separation caused by conflicts
also a vendors account manager must have
the personality relationship and
communication building skills to
effectively manage distributor
partnerships professor can you explain
more about psychological conflict
psychological conflict is the perception
of harm real or imaginary felt by one
party in a relationship for example a
distributor might feel a vendor is
plotting to undermine them by showing
favoritism to a competing distributor
this harm might be psychologically
reinforced through a possible lack of
conversation and communication between
both parties and this can adversely
affect the relationship it is also
important to manage conflict where
possible to avoid termination in
distributor relationships professor is
conflict necessarily a bad thing
conflict when effectively managed can
have positive benefits on relationships
and relationships outcomes the benefits
can be associated with the clarification
of the nature of conflicts and stimulate
new creative approaches to building
stronger commitment in the channel
relationships thanks professor for this
explanation of distribution channel
confer
it