Class 11 Enterpreneurship Previous Year Paper - 3 | Entrepreneurship Class 11 - Commerce PDF Download

 Page 1


                                                                             Page 1 of 4  
 
 
ROLL NO  
 
 
 
       SECOND TERM EXAMINATION 
ENTREPRENEURSHIP 
 
CLASS: XI 
                                                                                                         Time Allowed: 3 Hours                                                                          
                                                                                                                                                      
                                                                                           Maximum Marks: 70 
General Instructions: 
1. All questions are compulsory. 
2. There are total 24 questions in all. 
3. Marks for each question are indicated against it. 
4. Questions 1 to 5 are very short answer type carrying 1 mark each. 
5. Question 6 to 10 are short answer type questions carrying 2 marks. 
6. Questions 11 to 17 are Long answer –I type questions carrying 3 marks each. 
7. Questions 18 to 21 are Long answer-II type questions carrying 4 marks each. 
8. Questions 22 to 24 are Essay answer type questions carrying 6 marks each. 
9. Answer should be brief and to the point. 
1 “Earlier, hair oil was available only in tins and introducing it in plastic small packs has become 
convenient for customers to carry and use”. 
 
Mention the core value of an entrepreneur referred in the above case. 
 
1 
2 Define market research. 
 
1 
3 Daniel has a cotton textile manufacturing unit.  He basically serves the customer with the same 
products. He does not want to take risk and his strategy is easier and comfortable.   
 
Mention the strategy adopted by Daniel in his business. 
 
1 
4 Dr. Abraham M. George, is the founder of The George Foundation. It was established in 
January 1995 in Bangalore, India. Their mission is to work towards poverty eradication, 
promote environmental health, and strengthen democratic institutions and values in developing 
countries. Dr. Abraham M. George is totally different from Sanders, founder of KFC. 
Mention any one difference between them. 
1 
  
Code No 66/2 
Page 2


                                                                             Page 1 of 4  
 
 
ROLL NO  
 
 
 
       SECOND TERM EXAMINATION 
ENTREPRENEURSHIP 
 
CLASS: XI 
                                                                                                         Time Allowed: 3 Hours                                                                          
                                                                                                                                                      
                                                                                           Maximum Marks: 70 
General Instructions: 
1. All questions are compulsory. 
2. There are total 24 questions in all. 
3. Marks for each question are indicated against it. 
4. Questions 1 to 5 are very short answer type carrying 1 mark each. 
5. Question 6 to 10 are short answer type questions carrying 2 marks. 
6. Questions 11 to 17 are Long answer –I type questions carrying 3 marks each. 
7. Questions 18 to 21 are Long answer-II type questions carrying 4 marks each. 
8. Questions 22 to 24 are Essay answer type questions carrying 6 marks each. 
9. Answer should be brief and to the point. 
1 “Earlier, hair oil was available only in tins and introducing it in plastic small packs has become 
convenient for customers to carry and use”. 
 
Mention the core value of an entrepreneur referred in the above case. 
 
1 
2 Define market research. 
 
1 
3 Daniel has a cotton textile manufacturing unit.  He basically serves the customer with the same 
products. He does not want to take risk and his strategy is easier and comfortable.   
 
Mention the strategy adopted by Daniel in his business. 
 
1 
4 Dr. Abraham M. George, is the founder of The George Foundation. It was established in 
January 1995 in Bangalore, India. Their mission is to work towards poverty eradication, 
promote environmental health, and strengthen democratic institutions and values in developing 
countries. Dr. Abraham M. George is totally different from Sanders, founder of KFC. 
Mention any one difference between them. 
1 
  
Code No 66/2 
                                                                             Page 2 of 4  
 
 
5 A group of persons sit together and generate a number of business ideas by innovating 
alternative ways of meeting the needs and solving problems. It is usually an unstructured 
discussion in which one idea leads to another. This is a very productive method for generating 
as many ideas as possible 
 
Identify the way of generating business ideas discussed in the above para. 
 
1 
6 What is an entrepreneurship? 
 
2 
7 “A consumer's attitude can be formed and changed through personal contact with influential 
persons such as respected friends relatives and experts. Opinion leaders are examples of people 
who are respected by their followers and who may strongly influence the attitudes and purchase 
behavior of followers”. 
 
How is this factor mentioned in the above para used by the firms to earn profit? Give an 
example. 
 
2 
8 Some companies expand the business into unrelated industries. For example TATA which has 
business in automobile, salt, consultancy services etc.  
 
Identify the business strategy adopted by the firm. Explain. 
 
2 
9 It is the process that activates the entrepreneurs to exert a high level of effort for the 
achievement of his or her goals. 
 
Identify the concept and organise the process of the concept referred in an orderly 
sequence. 
  
2 
10 Hina Shah, a pioneer in the space of women entrepreneurship for more than three decades, and 
founder of the International Centre for Entrepreneurship and Career Development (ICECD), 
says, "Currently, the overall environment for women entrepreneurship in India is conducive and 
a series of initiatives has been taken up to encourage it. However, from a macro policy point of 
view, women entrepreneurship development has been a residual category.” 
 
Identify any two problems in the women entrepreneurship development. 
 
2 
11 Redman, an entrepreneur knew the importance of marketing research but he needs clarifications 
on the good aspects of marketing research. Can you help him with a few characteristics that 
make marketing research a good research?  
 
 
3 
12 Society and family plays an important role in encouraging young minds to take up 
entrepreneurial venture. Explain and also mention the good values that society need to have to 
encourage women entrepreneurs to come forward with their new business ideas. 
 
 
3 
13 „An entrepreneur is the owner of the enterprise and an employee is in the service of the 
enterprise and both work in the interest of the enterprise?. 
Analyze the differences between them.  
3 
Page 3


                                                                             Page 1 of 4  
 
 
ROLL NO  
 
 
 
       SECOND TERM EXAMINATION 
ENTREPRENEURSHIP 
 
CLASS: XI 
                                                                                                         Time Allowed: 3 Hours                                                                          
                                                                                                                                                      
                                                                                           Maximum Marks: 70 
General Instructions: 
1. All questions are compulsory. 
2. There are total 24 questions in all. 
3. Marks for each question are indicated against it. 
4. Questions 1 to 5 are very short answer type carrying 1 mark each. 
5. Question 6 to 10 are short answer type questions carrying 2 marks. 
6. Questions 11 to 17 are Long answer –I type questions carrying 3 marks each. 
7. Questions 18 to 21 are Long answer-II type questions carrying 4 marks each. 
8. Questions 22 to 24 are Essay answer type questions carrying 6 marks each. 
9. Answer should be brief and to the point. 
1 “Earlier, hair oil was available only in tins and introducing it in plastic small packs has become 
convenient for customers to carry and use”. 
 
Mention the core value of an entrepreneur referred in the above case. 
 
1 
2 Define market research. 
 
1 
3 Daniel has a cotton textile manufacturing unit.  He basically serves the customer with the same 
products. He does not want to take risk and his strategy is easier and comfortable.   
 
Mention the strategy adopted by Daniel in his business. 
 
1 
4 Dr. Abraham M. George, is the founder of The George Foundation. It was established in 
January 1995 in Bangalore, India. Their mission is to work towards poverty eradication, 
promote environmental health, and strengthen democratic institutions and values in developing 
countries. Dr. Abraham M. George is totally different from Sanders, founder of KFC. 
Mention any one difference between them. 
1 
  
Code No 66/2 
                                                                             Page 2 of 4  
 
 
5 A group of persons sit together and generate a number of business ideas by innovating 
alternative ways of meeting the needs and solving problems. It is usually an unstructured 
discussion in which one idea leads to another. This is a very productive method for generating 
as many ideas as possible 
 
Identify the way of generating business ideas discussed in the above para. 
 
1 
6 What is an entrepreneurship? 
 
2 
7 “A consumer's attitude can be formed and changed through personal contact with influential 
persons such as respected friends relatives and experts. Opinion leaders are examples of people 
who are respected by their followers and who may strongly influence the attitudes and purchase 
behavior of followers”. 
 
How is this factor mentioned in the above para used by the firms to earn profit? Give an 
example. 
 
2 
8 Some companies expand the business into unrelated industries. For example TATA which has 
business in automobile, salt, consultancy services etc.  
 
Identify the business strategy adopted by the firm. Explain. 
 
2 
9 It is the process that activates the entrepreneurs to exert a high level of effort for the 
achievement of his or her goals. 
 
Identify the concept and organise the process of the concept referred in an orderly 
sequence. 
  
2 
10 Hina Shah, a pioneer in the space of women entrepreneurship for more than three decades, and 
founder of the International Centre for Entrepreneurship and Career Development (ICECD), 
says, "Currently, the overall environment for women entrepreneurship in India is conducive and 
a series of initiatives has been taken up to encourage it. However, from a macro policy point of 
view, women entrepreneurship development has been a residual category.” 
 
Identify any two problems in the women entrepreneurship development. 
 
2 
11 Redman, an entrepreneur knew the importance of marketing research but he needs clarifications 
on the good aspects of marketing research. Can you help him with a few characteristics that 
make marketing research a good research?  
 
 
3 
12 Society and family plays an important role in encouraging young minds to take up 
entrepreneurial venture. Explain and also mention the good values that society need to have to 
encourage women entrepreneurs to come forward with their new business ideas. 
 
 
3 
13 „An entrepreneur is the owner of the enterprise and an employee is in the service of the 
enterprise and both work in the interest of the enterprise?. 
Analyze the differences between them.  
3 
                                                                             Page 3 of 4  
 
 
 
14 Identify the features of Social Entrepreneurs. 
 
3 
15 There are a number of aspects involved in marketing aproduct or service .some of them are 
controllable and others are uncontrollable. Those which are uncontrollable, least could be done 
about them. What are those controllable aspects of marketing? 
3 
 
  16 “These are called as the chance of loss. It is the possibility of some adverse occurrence in 
businesses”.  
 
Identify the concept mentioned in the above statement and explain types of the concept 
identified in the statement.  
 
3 
17 Naman and Aman are classmates in Entrepreneurship Development Institute of India (EDII) 
,Ahmadabad . Naman had various ideas of ventures to be started to exploit the business 
opportunities in Gujarat. 
 Aman told Naman to go for detailed process of evaluating all business ideas Naman had.  But 
Naman replied that “evaluating various business ideas are a big waste of time”. 
Aman said “Amidst of rapidly changing environment, it may seem that evaluating ideas are a 
big waste of time. One may think that if one takes time to evaluate one?s entrepreneurial ideas 
one will miss the quickly closing window of opportunity. However, there are good reasons 
why idea evaluation is an important step in researching the ventures feasibility”.  
 
Mention those good reasons of evaluating business ideas before venturing into a business.  
 
3 
18 Identify the advantages of entrepreneurship. 4 
19 Kareem, an engineering graduate from Coimbatore began a unit to produce submersible pumps. 
He started   the enterprise with enthusiasm, but when he faced some difficulties in the execution 
of their plans, he lost confidence and finally gave up the business venture. 
 
a) Identify the barriers of entrepreneurship discussed in the case and explain any two other 
barriers. 
b) What value would you like to suggest to entrepreneurs like Kareem? 
 
 
4 
20 Competency is a set of defined behaviors that provide a structured guide enabling the 
identification, evaluation and development of the behaviors in an individual. Can yo u identify 
some of the entrepreneurial competencies? 
 
4 
21 The range of activities performed under Business can be broadly classified as  
a) Industry and b) Commerce.  But both aspects are different from each other. Can you find the 
major differences between these two? 
 
4 
22 “Entrepreneurial skills can be inculcated in the young minds of our country. There are 
organizations that help to accelerate the growth and success of entrepreneurial companies”. 
a) What are these organizations called? 
b) How does such organization help start-ups in fund raising? 
6 
Page 4


                                                                             Page 1 of 4  
 
 
ROLL NO  
 
 
 
       SECOND TERM EXAMINATION 
ENTREPRENEURSHIP 
 
CLASS: XI 
                                                                                                         Time Allowed: 3 Hours                                                                          
                                                                                                                                                      
                                                                                           Maximum Marks: 70 
General Instructions: 
1. All questions are compulsory. 
2. There are total 24 questions in all. 
3. Marks for each question are indicated against it. 
4. Questions 1 to 5 are very short answer type carrying 1 mark each. 
5. Question 6 to 10 are short answer type questions carrying 2 marks. 
6. Questions 11 to 17 are Long answer –I type questions carrying 3 marks each. 
7. Questions 18 to 21 are Long answer-II type questions carrying 4 marks each. 
8. Questions 22 to 24 are Essay answer type questions carrying 6 marks each. 
9. Answer should be brief and to the point. 
1 “Earlier, hair oil was available only in tins and introducing it in plastic small packs has become 
convenient for customers to carry and use”. 
 
Mention the core value of an entrepreneur referred in the above case. 
 
1 
2 Define market research. 
 
1 
3 Daniel has a cotton textile manufacturing unit.  He basically serves the customer with the same 
products. He does not want to take risk and his strategy is easier and comfortable.   
 
Mention the strategy adopted by Daniel in his business. 
 
1 
4 Dr. Abraham M. George, is the founder of The George Foundation. It was established in 
January 1995 in Bangalore, India. Their mission is to work towards poverty eradication, 
promote environmental health, and strengthen democratic institutions and values in developing 
countries. Dr. Abraham M. George is totally different from Sanders, founder of KFC. 
Mention any one difference between them. 
1 
  
Code No 66/2 
                                                                             Page 2 of 4  
 
 
5 A group of persons sit together and generate a number of business ideas by innovating 
alternative ways of meeting the needs and solving problems. It is usually an unstructured 
discussion in which one idea leads to another. This is a very productive method for generating 
as many ideas as possible 
 
Identify the way of generating business ideas discussed in the above para. 
 
1 
6 What is an entrepreneurship? 
 
2 
7 “A consumer's attitude can be formed and changed through personal contact with influential 
persons such as respected friends relatives and experts. Opinion leaders are examples of people 
who are respected by their followers and who may strongly influence the attitudes and purchase 
behavior of followers”. 
 
How is this factor mentioned in the above para used by the firms to earn profit? Give an 
example. 
 
2 
8 Some companies expand the business into unrelated industries. For example TATA which has 
business in automobile, salt, consultancy services etc.  
 
Identify the business strategy adopted by the firm. Explain. 
 
2 
9 It is the process that activates the entrepreneurs to exert a high level of effort for the 
achievement of his or her goals. 
 
Identify the concept and organise the process of the concept referred in an orderly 
sequence. 
  
2 
10 Hina Shah, a pioneer in the space of women entrepreneurship for more than three decades, and 
founder of the International Centre for Entrepreneurship and Career Development (ICECD), 
says, "Currently, the overall environment for women entrepreneurship in India is conducive and 
a series of initiatives has been taken up to encourage it. However, from a macro policy point of 
view, women entrepreneurship development has been a residual category.” 
 
Identify any two problems in the women entrepreneurship development. 
 
2 
11 Redman, an entrepreneur knew the importance of marketing research but he needs clarifications 
on the good aspects of marketing research. Can you help him with a few characteristics that 
make marketing research a good research?  
 
 
3 
12 Society and family plays an important role in encouraging young minds to take up 
entrepreneurial venture. Explain and also mention the good values that society need to have to 
encourage women entrepreneurs to come forward with their new business ideas. 
 
 
3 
13 „An entrepreneur is the owner of the enterprise and an employee is in the service of the 
enterprise and both work in the interest of the enterprise?. 
Analyze the differences between them.  
3 
                                                                             Page 3 of 4  
 
 
 
14 Identify the features of Social Entrepreneurs. 
 
3 
15 There are a number of aspects involved in marketing aproduct or service .some of them are 
controllable and others are uncontrollable. Those which are uncontrollable, least could be done 
about them. What are those controllable aspects of marketing? 
3 
 
  16 “These are called as the chance of loss. It is the possibility of some adverse occurrence in 
businesses”.  
 
Identify the concept mentioned in the above statement and explain types of the concept 
identified in the statement.  
 
3 
17 Naman and Aman are classmates in Entrepreneurship Development Institute of India (EDII) 
,Ahmadabad . Naman had various ideas of ventures to be started to exploit the business 
opportunities in Gujarat. 
 Aman told Naman to go for detailed process of evaluating all business ideas Naman had.  But 
Naman replied that “evaluating various business ideas are a big waste of time”. 
Aman said “Amidst of rapidly changing environment, it may seem that evaluating ideas are a 
big waste of time. One may think that if one takes time to evaluate one?s entrepreneurial ideas 
one will miss the quickly closing window of opportunity. However, there are good reasons 
why idea evaluation is an important step in researching the ventures feasibility”.  
 
Mention those good reasons of evaluating business ideas before venturing into a business.  
 
3 
18 Identify the advantages of entrepreneurship. 4 
19 Kareem, an engineering graduate from Coimbatore began a unit to produce submersible pumps. 
He started   the enterprise with enthusiasm, but when he faced some difficulties in the execution 
of their plans, he lost confidence and finally gave up the business venture. 
 
a) Identify the barriers of entrepreneurship discussed in the case and explain any two other 
barriers. 
b) What value would you like to suggest to entrepreneurs like Kareem? 
 
 
4 
20 Competency is a set of defined behaviors that provide a structured guide enabling the 
identification, evaluation and development of the behaviors in an individual. Can yo u identify 
some of the entrepreneurial competencies? 
 
4 
21 The range of activities performed under Business can be broadly classified as  
a) Industry and b) Commerce.  But both aspects are different from each other. Can you find the 
major differences between these two? 
 
4 
22 “Entrepreneurial skills can be inculcated in the young minds of our country. There are 
organizations that help to accelerate the growth and success of entrepreneurial companies”. 
a) What are these organizations called? 
b) How does such organization help start-ups in fund raising? 
6 
                                                                             Page 4 of 4  
 
 
23 “Economic growth depends on the rate of innovation in the economic field, which in turn 
depends on the number and quality of entrepreneurs in the society”. How does an entrepreneur 
act as an agent of progress in the society?  
 
6 
24 Igor Ansoff’s Matrix is a very useful frame work for detecting new intensive growth 
opportunities. Explain those growth strategies with the help of his matrix. 
6 
 
End of the Question Paper 
 
 
 
 
 
 
 
 
 
Page 5


                                                                             Page 1 of 4  
 
 
ROLL NO  
 
 
 
       SECOND TERM EXAMINATION 
ENTREPRENEURSHIP 
 
CLASS: XI 
                                                                                                         Time Allowed: 3 Hours                                                                          
                                                                                                                                                      
                                                                                           Maximum Marks: 70 
General Instructions: 
1. All questions are compulsory. 
2. There are total 24 questions in all. 
3. Marks for each question are indicated against it. 
4. Questions 1 to 5 are very short answer type carrying 1 mark each. 
5. Question 6 to 10 are short answer type questions carrying 2 marks. 
6. Questions 11 to 17 are Long answer –I type questions carrying 3 marks each. 
7. Questions 18 to 21 are Long answer-II type questions carrying 4 marks each. 
8. Questions 22 to 24 are Essay answer type questions carrying 6 marks each. 
9. Answer should be brief and to the point. 
1 “Earlier, hair oil was available only in tins and introducing it in plastic small packs has become 
convenient for customers to carry and use”. 
 
Mention the core value of an entrepreneur referred in the above case. 
 
1 
2 Define market research. 
 
1 
3 Daniel has a cotton textile manufacturing unit.  He basically serves the customer with the same 
products. He does not want to take risk and his strategy is easier and comfortable.   
 
Mention the strategy adopted by Daniel in his business. 
 
1 
4 Dr. Abraham M. George, is the founder of The George Foundation. It was established in 
January 1995 in Bangalore, India. Their mission is to work towards poverty eradication, 
promote environmental health, and strengthen democratic institutions and values in developing 
countries. Dr. Abraham M. George is totally different from Sanders, founder of KFC. 
Mention any one difference between them. 
1 
  
Code No 66/2 
                                                                             Page 2 of 4  
 
 
5 A group of persons sit together and generate a number of business ideas by innovating 
alternative ways of meeting the needs and solving problems. It is usually an unstructured 
discussion in which one idea leads to another. This is a very productive method for generating 
as many ideas as possible 
 
Identify the way of generating business ideas discussed in the above para. 
 
1 
6 What is an entrepreneurship? 
 
2 
7 “A consumer's attitude can be formed and changed through personal contact with influential 
persons such as respected friends relatives and experts. Opinion leaders are examples of people 
who are respected by their followers and who may strongly influence the attitudes and purchase 
behavior of followers”. 
 
How is this factor mentioned in the above para used by the firms to earn profit? Give an 
example. 
 
2 
8 Some companies expand the business into unrelated industries. For example TATA which has 
business in automobile, salt, consultancy services etc.  
 
Identify the business strategy adopted by the firm. Explain. 
 
2 
9 It is the process that activates the entrepreneurs to exert a high level of effort for the 
achievement of his or her goals. 
 
Identify the concept and organise the process of the concept referred in an orderly 
sequence. 
  
2 
10 Hina Shah, a pioneer in the space of women entrepreneurship for more than three decades, and 
founder of the International Centre for Entrepreneurship and Career Development (ICECD), 
says, "Currently, the overall environment for women entrepreneurship in India is conducive and 
a series of initiatives has been taken up to encourage it. However, from a macro policy point of 
view, women entrepreneurship development has been a residual category.” 
 
Identify any two problems in the women entrepreneurship development. 
 
2 
11 Redman, an entrepreneur knew the importance of marketing research but he needs clarifications 
on the good aspects of marketing research. Can you help him with a few characteristics that 
make marketing research a good research?  
 
 
3 
12 Society and family plays an important role in encouraging young minds to take up 
entrepreneurial venture. Explain and also mention the good values that society need to have to 
encourage women entrepreneurs to come forward with their new business ideas. 
 
 
3 
13 „An entrepreneur is the owner of the enterprise and an employee is in the service of the 
enterprise and both work in the interest of the enterprise?. 
Analyze the differences between them.  
3 
                                                                             Page 3 of 4  
 
 
 
14 Identify the features of Social Entrepreneurs. 
 
3 
15 There are a number of aspects involved in marketing aproduct or service .some of them are 
controllable and others are uncontrollable. Those which are uncontrollable, least could be done 
about them. What are those controllable aspects of marketing? 
3 
 
  16 “These are called as the chance of loss. It is the possibility of some adverse occurrence in 
businesses”.  
 
Identify the concept mentioned in the above statement and explain types of the concept 
identified in the statement.  
 
3 
17 Naman and Aman are classmates in Entrepreneurship Development Institute of India (EDII) 
,Ahmadabad . Naman had various ideas of ventures to be started to exploit the business 
opportunities in Gujarat. 
 Aman told Naman to go for detailed process of evaluating all business ideas Naman had.  But 
Naman replied that “evaluating various business ideas are a big waste of time”. 
Aman said “Amidst of rapidly changing environment, it may seem that evaluating ideas are a 
big waste of time. One may think that if one takes time to evaluate one?s entrepreneurial ideas 
one will miss the quickly closing window of opportunity. However, there are good reasons 
why idea evaluation is an important step in researching the ventures feasibility”.  
 
Mention those good reasons of evaluating business ideas before venturing into a business.  
 
3 
18 Identify the advantages of entrepreneurship. 4 
19 Kareem, an engineering graduate from Coimbatore began a unit to produce submersible pumps. 
He started   the enterprise with enthusiasm, but when he faced some difficulties in the execution 
of their plans, he lost confidence and finally gave up the business venture. 
 
a) Identify the barriers of entrepreneurship discussed in the case and explain any two other 
barriers. 
b) What value would you like to suggest to entrepreneurs like Kareem? 
 
 
4 
20 Competency is a set of defined behaviors that provide a structured guide enabling the 
identification, evaluation and development of the behaviors in an individual. Can yo u identify 
some of the entrepreneurial competencies? 
 
4 
21 The range of activities performed under Business can be broadly classified as  
a) Industry and b) Commerce.  But both aspects are different from each other. Can you find the 
major differences between these two? 
 
4 
22 “Entrepreneurial skills can be inculcated in the young minds of our country. There are 
organizations that help to accelerate the growth and success of entrepreneurial companies”. 
a) What are these organizations called? 
b) How does such organization help start-ups in fund raising? 
6 
                                                                             Page 4 of 4  
 
 
23 “Economic growth depends on the rate of innovation in the economic field, which in turn 
depends on the number and quality of entrepreneurs in the society”. How does an entrepreneur 
act as an agent of progress in the society?  
 
6 
24 Igor Ansoff’s Matrix is a very useful frame work for detecting new intensive growth 
opportunities. Explain those growth strategies with the help of his matrix. 
6 
 
End of the Question Paper 
 
 
 
 
 
 
 
 
 
1 
 
 
        SECOND TERM EXAMINATION
CLASS: XI 
ENTREPRENEURSHIP 
MARKING SCHEME (70 marks) 
 
1 “Earlier, hair oil was available only in tins and introducing it in plastic small packs has become 
convenient for customers to carry and use”. 
 
Mention the core value of an entrepreneur referred in the above case. 
Ans: Innovative and Creativity 
1 
2 Define market research 
Ans: 
 It is the versatile activity to gather a variety of information needed to address different 
decisions. 
 
 
 
1 
3 Daniel has a cotton textile manufacturing unit.  He basically serves the customer with the same 
products. He does not want to take risk and easier and comfortable.   
Mention the strategy adopted by Daniel in his business. 
Ans: 
Stability Strategy 
 
 
1 
4 Dr. Abraham M. George: Founder of The George Foundation. It was established in January 
1995 in Bangalore, India. Their mission is to work towards poverty eradication, promote 
environmental health, and strengthen democratic institutions and values in developing 
countries. Dr. Abraham M. George is totally different from Sanders, founder of KFC. 
 
Mention any one difference between them. 
 
Ans:  
Dr. Abraham is a social entrepreneur who worked towards poverty eradication 
KFC founder Sanders was a entrepreneur aimed at earning profit. 
 
1 
 
5 A group of persons sit together and generate a number of business ideas by innovating 
alternative ways of meeting the needs and solving problems. It is usually an unstructured 
discussion in which one idea leads to another. This is a very productive method for generating 
as many ideas as possible 
Identify the way of generating business ideas discussed in the above para. 
 
Ans: Brain Storming  
 
1 
6 What is an entrepreneurship? 
Ans:  
Entrepreneurship may be defined as a systematic innovation which consists of the purposeful 
and organised search for changes, and a systematic analysis of the opportunities that such 
change might offer for economic and social transformation.  
Or any other relevant point 
2 
 
7 
“A consumer's attitude can be formed and changed through personal contact with influential 
persons such as respected friends relatives and experts. Opinion leaders are examples of people 
 
2