Consumer Buying Behaviour | Marketing Management - B Com PDF Download

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? Consumers..
- individuals who buys 
product and services for 
themselves  or on behalf of 
their households .
-The final users or end 
users of these products.
*
Page 3


:                 
? Consumers..
- individuals who buys 
product and services for 
themselves  or on behalf of 
their households .
-The final users or end 
users of these products.
*
Definition of buying behaviour
:
-Buying behaviour is the 
decision processes and acts of 
people involved in buying and 
using products.
-Consumer buying 
behaviour refers to the buying 
behaviour of the ultimate 
consumer . 
Page 4


:                 
? Consumers..
- individuals who buys 
product and services for 
themselves  or on behalf of 
their households .
-The final users or end 
users of these products.
*
Definition of buying behaviour
:
-Buying behaviour is the 
decision processes and acts of 
people involved in buying and 
using products.
-Consumer buying 
behaviour refers to the buying 
behaviour of the ultimate 
consumer . 
INFORMATION
SEARCH
PROBLEM
RECOGNITION
EVALUATION OF
ALTERNATIVES
PURCHASE
POSTPURCHASE
EVALUATION/
BEHAVIORS
Theory
Complications
Page 5


:                 
? Consumers..
- individuals who buys 
product and services for 
themselves  or on behalf of 
their households .
-The final users or end 
users of these products.
*
Definition of buying behaviour
:
-Buying behaviour is the 
decision processes and acts of 
people involved in buying and 
using products.
-Consumer buying 
behaviour refers to the buying 
behaviour of the ultimate 
consumer . 
INFORMATION
SEARCH
PROBLEM
RECOGNITION
EVALUATION OF
ALTERNATIVES
PURCHASE
POSTPURCHASE
EVALUATION/
BEHAVIORS
Theory
Complications
? Problem Recognition (awareness of need)--difference 
between the desired state and the actual condition.
Eg:Hunger stimulates your need to eat.
Information search –
A successful information search leaves a buyer with possible 
alternatives, the evoked set.
Eg:Hungry want to go out and 
eat evoked set is 
? chinese food 
? indian food 
? burger