What are the three main system requirements that a Marketing Information System (MIS) analyzes?

People, information, and technology

Fill in the blank: A Marketing Information System (MIS) is essential for ___, managerial, and strategic decisions.

Operational

True or False: The Marketing Information System (MIS) only collects data from internal sources.

False. MIS collects data from both internal and external sources.

What is the primary function of the internal reporting systems within an MIS?

To utilize existing information across different departments to aid decision-making.

What types of data does the Marketing research system focus on?

It focuses on proactively searching for information to solve specific marketing problems.

Fill in the blank: The basic objective of an MIS is to provide the right information at the right time to the ___ people.

Right

What role do marketing models play within a Marketing Information System?

They help interpret information to guide decision-making.

True or False: Marketing Information Systems are only relevant for top management.

False. MIS is used by all levels of management.

What is the significance of continuous marketing research in the context of MIS?

It allows for ongoing monitoring of the marketing environment to adapt strategies accordingly.

Identify one key benefit of implementing a Marketing Information System.

It helps in making timely and informed marketing decisions.