Page 1
BUSINESS ECONOMICS
2.74
LEARNING OUTCOMES
UNIT -3: SUPPLY
After studying this unit, you would be able to:
? Explain the meaning of supply.
? List and provide specific examples of determinants of supply and
elasticity of supply.
? Describe the law of supply.
? Describe the difference between movements on the supply curve and
shift of the supply curve.
? Explain the concept of elasticity of supply with examples.
? Illustrate how the concepts of demand and supply can be used to
determine price.
3.0 INTRODUCTION
In a market economy, sellers of products and services constitute the supply side. The sellers
may include individuals, firms and governments. As the term ‘demand’ refers to the quantity
of a good or service that the consumers are willing and able to purchase at various prices
during a given period of time, the term ‘supply’ refers to the amount of a good or service
that the producers are willing and able to offer to the market at various prices during a
given period of time.
Three important points apply to supply:
(i) Supply refers to what a firm offer for sale in the market, not necessarily to what they
succeed in selling. What is offered may not get sold.
© The Institute of Chartered Accountants of India
Page 2
BUSINESS ECONOMICS
2.74
LEARNING OUTCOMES
UNIT -3: SUPPLY
After studying this unit, you would be able to:
? Explain the meaning of supply.
? List and provide specific examples of determinants of supply and
elasticity of supply.
? Describe the law of supply.
? Describe the difference between movements on the supply curve and
shift of the supply curve.
? Explain the concept of elasticity of supply with examples.
? Illustrate how the concepts of demand and supply can be used to
determine price.
3.0 INTRODUCTION
In a market economy, sellers of products and services constitute the supply side. The sellers
may include individuals, firms and governments. As the term ‘demand’ refers to the quantity
of a good or service that the consumers are willing and able to purchase at various prices
during a given period of time, the term ‘supply’ refers to the amount of a good or service
that the producers are willing and able to offer to the market at various prices during a
given period of time.
Three important points apply to supply:
(i) Supply refers to what a firm offer for sale in the market, not necessarily to what they
succeed in selling. What is offered may not get sold.
© The Institute of Chartered Accountants of India
1.75
2.75 THEORY OF DEMAND AND SUPPLY
(ii) Supply requires both willingness and ability to supply. Production cost is often the
primary influence on ability.
(iii) Supply is a flow. Supply is identified for a specified time period. The quantity
supplied is ‘so much’ per unit of time, per day, per week, or per year.
3.1 DETERMINANTS OF SUPPLY
Although price is an important consideration in determining the willingness and desire to
part with commodities, there are many other factors which determine the supply of a
product or a service. These are discussed below:
(i) Price of the good: Other things being equal, the higher the relative price of a good
the greater the quantity of it that will be supplied. This is because goods and services
are produced by the firm in order to earn profits and, ceteris paribus, profits rise if
the price of its product rises.
(ii) Prices of related goods: If the prices of other goods rise, they become relatively
more profitable to the firm to produce and sell than the good in question. When a
seller can get a higher price for a good, producing and selling it becomes more
profitable. Producers will allocate more resources towards its production even by
drawing resources from other goods they produce. For example, a rise in the price of
comic books will encourage publishers to shift resources out of the production of
other books (such as novels) and use them in the production of comic books. As
another example, if price of wheat rises, the farmers may shift their land to wheat
production away from corn and soya beans. It implies that, if the price of Y rises, the
quantity supplied of X will fall.
(iii) Prices of factors of production: Cost of production is a significant factor that
affects supply. If the firm’s cost exceeds what it can earn from selling the good, the
firm sells nothing. A rise in the price of an input causes a decrease in supply. When
the cost of resources such as wages, raw material prices and interest rates increase,
producers decrease the amount they are willing to supply. Lower input costs indeed,
make production more profitable, encourage existing firms to expand production
and new firms to enter the market.
A rise in the price of a particular factor of production will cause an increase in the
cost of making those goods that use a great deal of that factor than in the costs of
producing those that use relatively small amount of the factor. For example, a rise in
the cost of land will have a large effect on the cost of producing wheat and a very
small effect on the cost of producing automobiles. Thus, a change in the price of one
© The Institute of Chartered Accountants of India
Page 3
BUSINESS ECONOMICS
2.74
LEARNING OUTCOMES
UNIT -3: SUPPLY
After studying this unit, you would be able to:
? Explain the meaning of supply.
? List and provide specific examples of determinants of supply and
elasticity of supply.
? Describe the law of supply.
? Describe the difference between movements on the supply curve and
shift of the supply curve.
? Explain the concept of elasticity of supply with examples.
? Illustrate how the concepts of demand and supply can be used to
determine price.
3.0 INTRODUCTION
In a market economy, sellers of products and services constitute the supply side. The sellers
may include individuals, firms and governments. As the term ‘demand’ refers to the quantity
of a good or service that the consumers are willing and able to purchase at various prices
during a given period of time, the term ‘supply’ refers to the amount of a good or service
that the producers are willing and able to offer to the market at various prices during a
given period of time.
Three important points apply to supply:
(i) Supply refers to what a firm offer for sale in the market, not necessarily to what they
succeed in selling. What is offered may not get sold.
© The Institute of Chartered Accountants of India
1.75
2.75 THEORY OF DEMAND AND SUPPLY
(ii) Supply requires both willingness and ability to supply. Production cost is often the
primary influence on ability.
(iii) Supply is a flow. Supply is identified for a specified time period. The quantity
supplied is ‘so much’ per unit of time, per day, per week, or per year.
3.1 DETERMINANTS OF SUPPLY
Although price is an important consideration in determining the willingness and desire to
part with commodities, there are many other factors which determine the supply of a
product or a service. These are discussed below:
(i) Price of the good: Other things being equal, the higher the relative price of a good
the greater the quantity of it that will be supplied. This is because goods and services
are produced by the firm in order to earn profits and, ceteris paribus, profits rise if
the price of its product rises.
(ii) Prices of related goods: If the prices of other goods rise, they become relatively
more profitable to the firm to produce and sell than the good in question. When a
seller can get a higher price for a good, producing and selling it becomes more
profitable. Producers will allocate more resources towards its production even by
drawing resources from other goods they produce. For example, a rise in the price of
comic books will encourage publishers to shift resources out of the production of
other books (such as novels) and use them in the production of comic books. As
another example, if price of wheat rises, the farmers may shift their land to wheat
production away from corn and soya beans. It implies that, if the price of Y rises, the
quantity supplied of X will fall.
(iii) Prices of factors of production: Cost of production is a significant factor that
affects supply. If the firm’s cost exceeds what it can earn from selling the good, the
firm sells nothing. A rise in the price of an input causes a decrease in supply. When
the cost of resources such as wages, raw material prices and interest rates increase,
producers decrease the amount they are willing to supply. Lower input costs indeed,
make production more profitable, encourage existing firms to expand production
and new firms to enter the market.
A rise in the price of a particular factor of production will cause an increase in the
cost of making those goods that use a great deal of that factor than in the costs of
producing those that use relatively small amount of the factor. For example, a rise in
the cost of land will have a large effect on the cost of producing wheat and a very
small effect on the cost of producing automobiles. Thus, a change in the price of one
© The Institute of Chartered Accountants of India
BUSINESS ECONOMICS
2.76
factor of production will cause changes in the relative profitability of different lines of
production and will cause producers to shift from one line to another and thus
supplies of different commodities will change.
(iv) State of technology: The supply of a particular product depends upon the state of
technology also. The use of new technology in an industry (such as automation)
increases production efficiency and reduces production costs.
Inventions and innovations tend to make it possible to produce more or better goods
with the same resources, and thus they tend to increase the quantity supplied of
some products and to reduce the quantity supplied of products that are displaced.
Availability of spare production capacity and the ease with which factor substitution
can be made and the cost of such substitution also determine supply.
(v) Government Policy: Government rules and regulations affect how much firms want
to sell or are allowed to sell. The production of a good may be subject to the
imposition of commodity taxes such as excise duty, sales tax and import duties.
These taxes raise the cost of production and so the quantity supplied of a good
would increase only when its price in the market rises. Subsidies and other funding
programmes to producers, on the other hand, reduce the cost of production and
thus provide an incentive to the firm to increase supply. When government imposes
restrictions such as import quota on consumer products and inputs, rationing of
input supply etc, production tends to fall.
(vi) Nature of competition and size of industry: Under competitive conditions, supply
will be more than that under monopolized conditions.
(vii) Expectations: Choices of firms in respect of selling the product now or later depends
on expectations of future prices. Sellers compare current prices with future prices. An
increase in the anticipated future price of a good or service reduces its supply today;
and if sellers expect a fall in prices in future, more will be supplied now.
(viii) Number of sellers: If there are large number of firms in the market, supply will be
more. Besides, entry of new firms, either domestic or foreign, causes the industry
supply curve to shift rightwards.
Other Factors: The quantity supplied of a good also depends upon government’s industrial
and foreign policies, goals of the firm, infrastructural facilities, natural factors such as
weather, floods, earthquake and man- made factors such as war, labour strikes, communal
riots etc.
© The Institute of Chartered Accountants of India
Page 4
BUSINESS ECONOMICS
2.74
LEARNING OUTCOMES
UNIT -3: SUPPLY
After studying this unit, you would be able to:
? Explain the meaning of supply.
? List and provide specific examples of determinants of supply and
elasticity of supply.
? Describe the law of supply.
? Describe the difference between movements on the supply curve and
shift of the supply curve.
? Explain the concept of elasticity of supply with examples.
? Illustrate how the concepts of demand and supply can be used to
determine price.
3.0 INTRODUCTION
In a market economy, sellers of products and services constitute the supply side. The sellers
may include individuals, firms and governments. As the term ‘demand’ refers to the quantity
of a good or service that the consumers are willing and able to purchase at various prices
during a given period of time, the term ‘supply’ refers to the amount of a good or service
that the producers are willing and able to offer to the market at various prices during a
given period of time.
Three important points apply to supply:
(i) Supply refers to what a firm offer for sale in the market, not necessarily to what they
succeed in selling. What is offered may not get sold.
© The Institute of Chartered Accountants of India
1.75
2.75 THEORY OF DEMAND AND SUPPLY
(ii) Supply requires both willingness and ability to supply. Production cost is often the
primary influence on ability.
(iii) Supply is a flow. Supply is identified for a specified time period. The quantity
supplied is ‘so much’ per unit of time, per day, per week, or per year.
3.1 DETERMINANTS OF SUPPLY
Although price is an important consideration in determining the willingness and desire to
part with commodities, there are many other factors which determine the supply of a
product or a service. These are discussed below:
(i) Price of the good: Other things being equal, the higher the relative price of a good
the greater the quantity of it that will be supplied. This is because goods and services
are produced by the firm in order to earn profits and, ceteris paribus, profits rise if
the price of its product rises.
(ii) Prices of related goods: If the prices of other goods rise, they become relatively
more profitable to the firm to produce and sell than the good in question. When a
seller can get a higher price for a good, producing and selling it becomes more
profitable. Producers will allocate more resources towards its production even by
drawing resources from other goods they produce. For example, a rise in the price of
comic books will encourage publishers to shift resources out of the production of
other books (such as novels) and use them in the production of comic books. As
another example, if price of wheat rises, the farmers may shift their land to wheat
production away from corn and soya beans. It implies that, if the price of Y rises, the
quantity supplied of X will fall.
(iii) Prices of factors of production: Cost of production is a significant factor that
affects supply. If the firm’s cost exceeds what it can earn from selling the good, the
firm sells nothing. A rise in the price of an input causes a decrease in supply. When
the cost of resources such as wages, raw material prices and interest rates increase,
producers decrease the amount they are willing to supply. Lower input costs indeed,
make production more profitable, encourage existing firms to expand production
and new firms to enter the market.
A rise in the price of a particular factor of production will cause an increase in the
cost of making those goods that use a great deal of that factor than in the costs of
producing those that use relatively small amount of the factor. For example, a rise in
the cost of land will have a large effect on the cost of producing wheat and a very
small effect on the cost of producing automobiles. Thus, a change in the price of one
© The Institute of Chartered Accountants of India
BUSINESS ECONOMICS
2.76
factor of production will cause changes in the relative profitability of different lines of
production and will cause producers to shift from one line to another and thus
supplies of different commodities will change.
(iv) State of technology: The supply of a particular product depends upon the state of
technology also. The use of new technology in an industry (such as automation)
increases production efficiency and reduces production costs.
Inventions and innovations tend to make it possible to produce more or better goods
with the same resources, and thus they tend to increase the quantity supplied of
some products and to reduce the quantity supplied of products that are displaced.
Availability of spare production capacity and the ease with which factor substitution
can be made and the cost of such substitution also determine supply.
(v) Government Policy: Government rules and regulations affect how much firms want
to sell or are allowed to sell. The production of a good may be subject to the
imposition of commodity taxes such as excise duty, sales tax and import duties.
These taxes raise the cost of production and so the quantity supplied of a good
would increase only when its price in the market rises. Subsidies and other funding
programmes to producers, on the other hand, reduce the cost of production and
thus provide an incentive to the firm to increase supply. When government imposes
restrictions such as import quota on consumer products and inputs, rationing of
input supply etc, production tends to fall.
(vi) Nature of competition and size of industry: Under competitive conditions, supply
will be more than that under monopolized conditions.
(vii) Expectations: Choices of firms in respect of selling the product now or later depends
on expectations of future prices. Sellers compare current prices with future prices. An
increase in the anticipated future price of a good or service reduces its supply today;
and if sellers expect a fall in prices in future, more will be supplied now.
(viii) Number of sellers: If there are large number of firms in the market, supply will be
more. Besides, entry of new firms, either domestic or foreign, causes the industry
supply curve to shift rightwards.
Other Factors: The quantity supplied of a good also depends upon government’s industrial
and foreign policies, goals of the firm, infrastructural facilities, natural factors such as
weather, floods, earthquake and man- made factors such as war, labour strikes, communal
riots etc.
© The Institute of Chartered Accountants of India
1.77
2.77 THEORY OF DEMAND AND SUPPLY
3.2 THE LAW OF SUPPLY
In general, producers are prepared to sell their product for a price if that price is at least as
high as the cost to produce an additional unit of the product. Therefore, the willingness to
supply depends on the price at which the good can be sold as well as the cost of production
for an additional unit of the good. The greater the difference between those two values, the
greater is the willingness of producers to supply the good.
Supply refers to the relationship of quantity supplied of a good with one or more related
variables which have an influence on the supply of the good. Normally, supply is related
with price, but it can also be related with other factors such as the type of technology used,
scale of operations etc.
The law of supply can be stated as: Other things remaining constant, the quantity of a good
produced and offered for sale will increase as the price of the good rises and decrease as
the price falls.
This law is based upon common sense, because the higher the price of the good, the greater
the profits that can be earned and thus greater the incentive to produce the good and offer
it for sale. The law is known to be correct in a large number of cases. There is an exception
however. If we take the supply of labour at very high wages, we may find that the supply of
labour has decreased instead of increasing. Thus, the behaviour of supply depends upon the
phenomenon considered and the degree of possible adjustment in supply.
The behaviour of supply is also affected by the time period under consideration. In the short
run, it may not be easy to increase supply, but in the long run supply can be easily adjusted
in response to changes in price.
The law of supply can be explained through a supply schedule and a supply curve. A supply
schedule is the tabular presentation of the law of supply. It shows the different prices of a
commodity and the corresponding quantities that suppliers are willing to offer for sale, with all
other variables held constant. Consider the following hypothetical supply schedule of good X.
Table 10: Supply Schedule of Good ‘X’
Price (`) (per kg) Quantity supplied (kg)
1 5
2 35
3 45
4 55
5 65
© The Institute of Chartered Accountants of India
Page 5
BUSINESS ECONOMICS
2.74
LEARNING OUTCOMES
UNIT -3: SUPPLY
After studying this unit, you would be able to:
? Explain the meaning of supply.
? List and provide specific examples of determinants of supply and
elasticity of supply.
? Describe the law of supply.
? Describe the difference between movements on the supply curve and
shift of the supply curve.
? Explain the concept of elasticity of supply with examples.
? Illustrate how the concepts of demand and supply can be used to
determine price.
3.0 INTRODUCTION
In a market economy, sellers of products and services constitute the supply side. The sellers
may include individuals, firms and governments. As the term ‘demand’ refers to the quantity
of a good or service that the consumers are willing and able to purchase at various prices
during a given period of time, the term ‘supply’ refers to the amount of a good or service
that the producers are willing and able to offer to the market at various prices during a
given period of time.
Three important points apply to supply:
(i) Supply refers to what a firm offer for sale in the market, not necessarily to what they
succeed in selling. What is offered may not get sold.
© The Institute of Chartered Accountants of India
1.75
2.75 THEORY OF DEMAND AND SUPPLY
(ii) Supply requires both willingness and ability to supply. Production cost is often the
primary influence on ability.
(iii) Supply is a flow. Supply is identified for a specified time period. The quantity
supplied is ‘so much’ per unit of time, per day, per week, or per year.
3.1 DETERMINANTS OF SUPPLY
Although price is an important consideration in determining the willingness and desire to
part with commodities, there are many other factors which determine the supply of a
product or a service. These are discussed below:
(i) Price of the good: Other things being equal, the higher the relative price of a good
the greater the quantity of it that will be supplied. This is because goods and services
are produced by the firm in order to earn profits and, ceteris paribus, profits rise if
the price of its product rises.
(ii) Prices of related goods: If the prices of other goods rise, they become relatively
more profitable to the firm to produce and sell than the good in question. When a
seller can get a higher price for a good, producing and selling it becomes more
profitable. Producers will allocate more resources towards its production even by
drawing resources from other goods they produce. For example, a rise in the price of
comic books will encourage publishers to shift resources out of the production of
other books (such as novels) and use them in the production of comic books. As
another example, if price of wheat rises, the farmers may shift their land to wheat
production away from corn and soya beans. It implies that, if the price of Y rises, the
quantity supplied of X will fall.
(iii) Prices of factors of production: Cost of production is a significant factor that
affects supply. If the firm’s cost exceeds what it can earn from selling the good, the
firm sells nothing. A rise in the price of an input causes a decrease in supply. When
the cost of resources such as wages, raw material prices and interest rates increase,
producers decrease the amount they are willing to supply. Lower input costs indeed,
make production more profitable, encourage existing firms to expand production
and new firms to enter the market.
A rise in the price of a particular factor of production will cause an increase in the
cost of making those goods that use a great deal of that factor than in the costs of
producing those that use relatively small amount of the factor. For example, a rise in
the cost of land will have a large effect on the cost of producing wheat and a very
small effect on the cost of producing automobiles. Thus, a change in the price of one
© The Institute of Chartered Accountants of India
BUSINESS ECONOMICS
2.76
factor of production will cause changes in the relative profitability of different lines of
production and will cause producers to shift from one line to another and thus
supplies of different commodities will change.
(iv) State of technology: The supply of a particular product depends upon the state of
technology also. The use of new technology in an industry (such as automation)
increases production efficiency and reduces production costs.
Inventions and innovations tend to make it possible to produce more or better goods
with the same resources, and thus they tend to increase the quantity supplied of
some products and to reduce the quantity supplied of products that are displaced.
Availability of spare production capacity and the ease with which factor substitution
can be made and the cost of such substitution also determine supply.
(v) Government Policy: Government rules and regulations affect how much firms want
to sell or are allowed to sell. The production of a good may be subject to the
imposition of commodity taxes such as excise duty, sales tax and import duties.
These taxes raise the cost of production and so the quantity supplied of a good
would increase only when its price in the market rises. Subsidies and other funding
programmes to producers, on the other hand, reduce the cost of production and
thus provide an incentive to the firm to increase supply. When government imposes
restrictions such as import quota on consumer products and inputs, rationing of
input supply etc, production tends to fall.
(vi) Nature of competition and size of industry: Under competitive conditions, supply
will be more than that under monopolized conditions.
(vii) Expectations: Choices of firms in respect of selling the product now or later depends
on expectations of future prices. Sellers compare current prices with future prices. An
increase in the anticipated future price of a good or service reduces its supply today;
and if sellers expect a fall in prices in future, more will be supplied now.
(viii) Number of sellers: If there are large number of firms in the market, supply will be
more. Besides, entry of new firms, either domestic or foreign, causes the industry
supply curve to shift rightwards.
Other Factors: The quantity supplied of a good also depends upon government’s industrial
and foreign policies, goals of the firm, infrastructural facilities, natural factors such as
weather, floods, earthquake and man- made factors such as war, labour strikes, communal
riots etc.
© The Institute of Chartered Accountants of India
1.77
2.77 THEORY OF DEMAND AND SUPPLY
3.2 THE LAW OF SUPPLY
In general, producers are prepared to sell their product for a price if that price is at least as
high as the cost to produce an additional unit of the product. Therefore, the willingness to
supply depends on the price at which the good can be sold as well as the cost of production
for an additional unit of the good. The greater the difference between those two values, the
greater is the willingness of producers to supply the good.
Supply refers to the relationship of quantity supplied of a good with one or more related
variables which have an influence on the supply of the good. Normally, supply is related
with price, but it can also be related with other factors such as the type of technology used,
scale of operations etc.
The law of supply can be stated as: Other things remaining constant, the quantity of a good
produced and offered for sale will increase as the price of the good rises and decrease as
the price falls.
This law is based upon common sense, because the higher the price of the good, the greater
the profits that can be earned and thus greater the incentive to produce the good and offer
it for sale. The law is known to be correct in a large number of cases. There is an exception
however. If we take the supply of labour at very high wages, we may find that the supply of
labour has decreased instead of increasing. Thus, the behaviour of supply depends upon the
phenomenon considered and the degree of possible adjustment in supply.
The behaviour of supply is also affected by the time period under consideration. In the short
run, it may not be easy to increase supply, but in the long run supply can be easily adjusted
in response to changes in price.
The law of supply can be explained through a supply schedule and a supply curve. A supply
schedule is the tabular presentation of the law of supply. It shows the different prices of a
commodity and the corresponding quantities that suppliers are willing to offer for sale, with all
other variables held constant. Consider the following hypothetical supply schedule of good X.
Table 10: Supply Schedule of Good ‘X’
Price (`) (per kg) Quantity supplied (kg)
1 5
2 35
3 45
4 55
5 65
© The Institute of Chartered Accountants of India
BUSINESS ECONOMICS
2.78
The table shows the quantities of good X that would be produced and offered for sale at a
number of alternative prices. At Re 1, for example, 5 kilograms of good X are offered for sale
and at ` 3 per kg. 45 kg. would be forthcoming for sale.
We can now plot the data in table 10 on a graph. In Figure 25, price is plotted on the vertical
axis and quantity on the horizontal axis, and various price-quantity combinations of the
schedule 10 are plotted.
Fig. 25: Supply Curve
When we draw a smooth curve through the plotted points, what we get is the supply curve
of good X. The supply curve is a graphical presentation of the supply schedule. The supply
curve shows the quantity of a good that producers are willing to sell at a given price,
holding constant any other factor that might affect the quantity supplied. The supply curve
is thus a relationship between the quantity supplied and the price. To be more precise, the
supply curve shows simultaneously:
(a) the highest quantity willingly supplied by the suppliers at each price and
(b) the minimum price which will induce suppliers to offer the various quantities for sale
The supply curve slopes upwards towards right (positive slope) showing that as price
increases, the quantity supplied of X increases and vice-versa. This direct relationship
between price and quantity is reflected in the positive slope of the supply curve.
The market supply, like market demand, is the sum of supplies of a commodity made by all
individual firms or their supply agencies. The market supply of a commodity gives the
amounts of the commodity supplied per time period at various alternative prices by all the
producers of this commodity in the market. It is derived by adding the quantity supplied by
each seller at different prices. The market supply curve for ‘X’ can be obtained by adding
horizontally the supply curves of various firms. The market supply is governed by the law of
supply and depends on all the factors that determine the individual producer’s supply and,
in addition, on the number of producers of the commodity in the market.
© The Institute of Chartered Accountants of India
Read More