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Infographic: Understanding Consumer Behaviour | Economics Class 11 - Commerce PDF Download
The document Infographic: Understanding Consumer Behaviour | Economics Class 11 - Commerce is a part of the Commerce Course Economics Class 11.
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FAQs on Infographic: Understanding Consumer Behaviour - Economics Class 11 - Commerce
| 1. What is consumer behavior in commerce? |  |
Ans.Consumer behavior in commerce refers to the study of how individuals or groups make decisions regarding the purchase, use, and disposal of goods and services. It encompasses various factors such as psychological influences, social factors, cultural influences, and economic conditions that affect the choices consumers make.
| 2. How do psychological factors influence consumer behavior? | |
Ans.Psychological factors, including perception, motivation, beliefs, and attitudes, play a significant role in shaping consumer behavior. For instance, an individual's perception of a brand can influence their purchasing decisions, while their motivation to fulfill a need or desire can drive them towards certain products or services.
| 3. What role does social influence play in consumer behavior? | |
Ans.Social influence, which includes family, friends, and social networks, can significantly impact consumer behavior. People often rely on recommendations from those they trust, and social norms can dictate what is considered acceptable or desirable to purchase. This can lead to trends and changes in buying patterns.
| 4. How does culture affect consumer behavior? | |
Ans.Culture encompasses the values, beliefs, and behaviors shared by a group of people and has a profound effect on consumer behavior. Cultural factors dictate preferences, tastes, and purchasing decisions, influencing everything from the products consumers choose to how they perceive marketing messages.
| 5. What are the economic factors that influence consumer spending? | |
Ans.Economic factors such as income levels, employment rates, inflation, and overall economic conditions can greatly influence consumer spending. When consumers feel financially secure, they are more likely to spend on non-essential goods, while economic downturns may lead to more cautious spending habits.
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Oct 06, 2025
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