Market Segmentation | Marketing Management - B Com PDF Download

 Page 2


Functions of Marketing: Market Segmentation
and Targeting – Positioning functional strategies
– Identification of Market segments - marketing
strategies
Page 3


Functions of Marketing: Market Segmentation
and Targeting – Positioning functional strategies
– Identification of Market segments - marketing
strategies
A market is a place which allows the purchaser and the seller
to invent and gather inf or mat ion ’ s and lets them carry out
exchange of various products and services. In other words
the Meaning of Market refers to a place where the trading of
goods takes place
Page 4


Functions of Marketing: Market Segmentation
and Targeting – Positioning functional strategies
– Identification of Market segments - marketing
strategies
A market is a place which allows the purchaser and the seller
to invent and gather inf or mat ion ’ s and lets them carry out
exchange of various products and services. In other words
the Meaning of Market refers to a place where the trading of
goods takes place
Markets are Heterogeneous; Segmentation divides them 
into Homogeneous Sub-Units
The market for a product is nothing but the aggregate of 
the consumer of that product
Markets break up the heterogeneous market for product
into several sub units, or sub markets, each relatively more
homogeneous within itself, compared to market into a
number of sub markets/ distinct sub units of buyer , each
with relatively more homogeneous characteristics, is known
as market segmentation.
Page 5


Functions of Marketing: Market Segmentation
and Targeting – Positioning functional strategies
– Identification of Market segments - marketing
strategies
A market is a place which allows the purchaser and the seller
to invent and gather inf or mat ion ’ s and lets them carry out
exchange of various products and services. In other words
the Meaning of Market refers to a place where the trading of
goods takes place
Markets are Heterogeneous; Segmentation divides them 
into Homogeneous Sub-Units
The market for a product is nothing but the aggregate of 
the consumer of that product
Markets break up the heterogeneous market for product
into several sub units, or sub markets, each relatively more
homogeneous within itself, compared to market into a
number of sub markets/ distinct sub units of buyer , each
with relatively more homogeneous characteristics, is known
as market segmentation.
What is market segmentation?